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Supplier-Contributed Blogs

Appetite for Deception: Fraud Attacks Against Quick-Service Restaurants

DANIEL SHKEDI, Forter , Forter | February 11 2021

Following the outbreak of COVID-19 in the early months of 2020, the world has gone through one of the most dramatic shake-ups in recent memory. Global panic, government-enforced lockdowns, combined.

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Is loyalty dead—or just different?

Guy Cierzan, ICF Next , Phaedon | February 10 2021

2021 is the year to focus on the ways that broadening your loyalty aperture can drive COVID-19 business recovery.Now that we’re a few weeks into 2021, you’ve probably had your fill of.

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Are You on the Right Path to Offer Campaign Success?

The Formation Team , Formation | February 10 2021

There's no doubt that 2020 threw some curveballs at your marketing efforts. First there was the global pandemic that changed how and where people buy. Then came an economic crisis that made.

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2021 Loyalty Resolutions: 7 Actions to Build a Better Loyalty Program in the New Year

Paul Wolfer, Clarus Commerce | February 09 2021

It’s the time of year when people are thinking about cutting carbs, reading more books, and trying to become the best versions of themselves – But have you thought about your 2021 loyalty.

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3 Experience Management Tenets Executives Should Adopt This Year

Stephanie Ayers | Chief Marketing Officer , SMG | February 09 2021

While the curveball that was 2020 is behind us, many of us in the experience management (XM) space are still getting our arms around the magnitude of change in our programs as we rapidly adapted to.

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Adapting to a New Reality: How PVH is Shaping its Retail...

The Forter Team , Forter | February 08 2021

Forter Director of Customer Marketing, David Coates, recently sat down with Janelle Spatz, Director of Digital Operations, PVH as part of the NRF 2021 Conference to discuss how one of the world&rsquo.

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The $42 Billion Co-op Advertising Opportunity: A Win-Win For Retailers and Brands

Lisa Collings | February 08 2021

Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support the objectives of your.

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How to set up an effective reward strategy [VIDEO]

The Comarch Team , Comarch | February 05 2021

In this #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Strategy & Loyalty Consultant at Comarch, takes the virtual stage to discuss the most common mistake #loyaltyprogram owners make.

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How to Use Age Verification to Sell Restricted Products on Your C-Store Mobile App

Melissa West, PDI , PDI | February 05 2021

You may be thinking, “age restricted products, don’t those items sell themselves?” And while it may seem as though items such as cigarettes and beer sell themselves at your.

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Five Things Marketers Should Stop Doing in 2021

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | February 04 2021

I’m not the first person to be ecstatic about leaving 2020 behind us and moving forward to brighter days in 2021. The global pandemic tested our will, forced us to change how we work and live.

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Retail Recap Q4 2020: Prime Day Thrives in October, Walmart+’s Impact on Premium Loyalty, and Key.

Jim Tierney, Clarus Commerce | February 04 2021

For many of you, 2020 posed never-before-seen challenges that impacted almost every aspect of life.Retail included.Due to the pandemic, consumer behavior significantly shifted which led to increased.

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Right Message, Right Context, Reaching those out shopping and dining in-person during Covid

The Iris Team | February 03 2021

Understanding and messaging who is quarantining versus not is vastly important and doable. Simply put, pairing behavioral patterns with personalized messaging, typically observes 200% - 300.

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