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Supplier-Contributed Blogs

Black Friday Cyber Monday Loyalty Strategies: Retain Holiday Shoppers

The Baesman Team , Baesman | November 25 2025

The holiday season is one of the most competitive times of the year for brands. During Black Friday and Cyber Monday (BFCM), shoppers are overwhelmed with deals and discounts.

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4 Examples of How to Prove the ROI of Recognition

ITA Group Team , ITA Group | November 24 2025

Designing recognition programs to drive specific business goals leads to measurable results. When you tie your programs’ success metrics and supporting strategies to business goals, you&rsquo.

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Capillary’s Loyalty Advantage: Everest-Endorsed Strengths Enterprises Rely On

Anjali Pillai, Capillary Technologies , Capillary Technologies | November 21 2025

The global loyalty landscape is in the middle of a reset. Loyalty technology has moved beyond administering points or basic rewards and now serves as a strategic engine for experience-led, data.

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How to Measure AI Overview and AI Tool Impact on Your Website

Malcolm Busari, Bounteous , Bounteous | November 20 2025

AI tools like Google’s AI Overviews and ChatGPT are rapidly changing how users find and engage with content online. For digital teams, that shift creates new challenges – how do you.

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Who Can Use Web-to-Print? 8 Industries That Benefit the Most

The Baesman Team , Baesman | November 19 2025

Web-to-print and marketing fulfillment platforms have revolutionized how organizations manage their branded materials. From retail chains to nonprofit organizations, these platforms help.

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The Metaverse and Loyalty: What Virtual Worlds Mean for Travel Rewards

The Switchfly Team , Switchfly | November 18 2025

Virtual travel experiences are no longer a futuristic concept. They’re redefining how brands build connection and loyalty. The metaverse, once synonymous with gaming, now encompasses a dynamic.

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Banking on Loyalty: Why It's More Than Just a Program

The CarltonOne Team , CarltonOne Engagement | November 17 2025

In financial services, the race to digitize is over. Now, the real challenge begins: standing out. Today's customers don't just want a card with perks or points. They want recognition.

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The Hidden Risk in Your Loyalty Program? Ignoring Frontline Employees

Max Kenkel, ITA Group , ITA Group | November 14 2025

Here’s a hard truth: Customer loyalty programs fail when the people interacting with consumers are left out. The average frontline retail sales employee earns $16.70 an hour. Yet for.

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The Benefits of Federated CDPs: Balancing Flexibility, Scale, and Cost

Jonathan Weber, Bounteous , Bounteous | November 13 2025

In recent months, we’ve noticed that conversations with clients around Federated Customer Data Platforms (CDPs) have intensified, particularly in highly regulated industries such as.

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Capillary Technologies: Leading the Future of Privacy-First Loyalty Programs

The Capillary Team , Capillary Technologies | November 12 2025

In a landscape where customer data has become both the most valuable currency and the greatest liability in modern marketing, Capillary has emerged as a defining leader in building loyalty.

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Why Static Email Doesn’t Stand A Chance Against Smart Video

The Blings Team , Blings | November 11 2025

Email marketing has been the workhorse of digital campaigns for decades. It’s straightforward, cheap, and scalable. But here’s the uncomfortable truth: email alone isn’t keeping up..

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What Actually Matters in Lifecycle Marketing in 2025?

Carlos Govantes, Hightouch , Hightouch | November 10 2025

For a long time, brands could buy their way to growth through acquisition channels using the walled gardens. But in 2025, acquisition alone is no longer enough. CAC keeps rising, ROAS is less clear.

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