Supplier-Contributed Blogs

Forter Presents: Suite Talks Featuring Total Wine & More

The Forter Team , Forter | February 26 2021

Going Digital and Thriving During COVIDForter Chief Marketing Officer Angela Whiteford recently sat down with Christina Callas EVP, Chief Digital Officer (CDO) from Total Wine & More.

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Fast Food, Faster Rewards – How McDonald’s and Burger King Hope to Build More Customer Loyalty in.

Jim Tierney, Clarus Commerce | February 26 2021

Starbucks and Chipotle have created millions of brand advocates through their respective loyalty programs.Starbucks Rewards has nearly 20 million members while Chipotle Rewards has nearly the same.

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3 Ways to Provide Safe Service + Elevate Your Customer Experience Management Program in a Pandemic.

Josie Gaeckle, SMG , SMG | February 25 2021

The heightened expectation for a safe + clean experience has left brands across industries questioning: Do customers still want in-person assistance?Recent SMG research confirms: Yes.

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Proven Loyalty Effect [VIDEO]

The Comarch Team , Comarch | February 25 2021

In this week’s episode of #loyaltyexpertsvoice​, @Jakub Dembiński, Head of Business Development at Comarch, talks about “the loyalty effect,” specifically how today’s.

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Customer Segmentation Models: A Better Approach for 2021

The Formation Team , Formation | February 24 2021

When customers are passionate about you, they’re more likely to choose you over competitors and stick with you (in good times and bad). If you offer them personalized, individualized messaging.

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How Brands Are Rethinking Retail With Premium Loyalty Programs in 2021

Jim Tierney, Clarus Commerce | February 24 2021

Earning customer loyalty has gotten harder for retailers.Consider that nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before.COVID-19.

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New Channels Are Creating New Opportunities for Fraud and Abuse

The Forter Team , Forter | February 23 2021

When a global pandemic made the world wary of being indoors amongst strangers in 2020, merchants everywhere took stock and reassessed how to get their goods to consumers.Once thriving brick-and.

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Pure Archery Group Gathers Behavioral Data at Scale to Deliver Truly-Personalized Email & SMS Offers

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | February 23 2021

The outdoor sports and recreation vertical is an ultra-competitive space. Leading brands typically spend millions on "feature wars" to differentiate their products and services from.

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3 Ways to Provide Customers With an Optimal Mobile Experience

Charlie Moore, SMG , SMG | February 22 2021

As of last June, 81% of Americans owned a smartphone. In the throes of this convenience revolution—as more consumers turn to their phones for research and to make purchases—the.

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2021 Loyalty Industry Data Study – Insights, Challenges & Plans from Today’s Retailers [Data Study]

The Clarus Commerce Team | February 22 2021

No one could have predicted that the marketing strategies presented in January 2020 would become obsolete in March as businesses executed a quick pivot to digital experiences due to COVID-19.

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How to Avoid Fumbling a Precarious Super Bowl Season

Jeremy Mullman, ICF Next , Phaedon | February 22 2021

For marketers, there’s no bigger bet than a Super Bowl ad.This year, advertisers will reportedly pay $5.5 million for 30 seconds of airtime, a massive investment justified by an audience that.

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Bank Marketing Reimagined: Leaning Into Digital

Joline Hegi, Epsilon | February 19 2021

With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first.

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