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Supplier-Contributed Blogs

How to Supercharge Recovery Using Consumer Habits

The ICF Next Team , Phaedon | April 01 2021

2021 has travel and hospitality brands poised for a long-awaited recovery from the COVID-19 pandemic. But this promised recovery will not look like anything that came before. Consumer habits and.

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Why Urban Outfitters’ New Membership Loyalty Program is the Right Move

Jim Tierney, Clarus Commerce | April 01 2021

Fourth-quarter sales at Urban Outfitters fell 7%, prompting company officials to find a way to spark sales growth and increase customer engagement.Along with the drop in sales, Urban Outfitters .

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Zero In on Zero-party Data to Jump-Start Customer Engagement

Charlie Heitzig, The Lacek Group , The Lacek Group | March 31 2021

Zero-party data is heating up.Google the term and you’ll find thousands of results, from simple definitions to “complete” guides, and even an article calling zero-party data the.

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We Looked at Online Shopping Statistics From One Billion Global Shoppers — Here’s What We Found

Caila Schwartz, Salesforce , Salesforce | March 31 2021

What can ecommerce browsing and buying habits in 51 countries tell us about the digital surge – and what’s next for brands?2020 was the year digital transformation became more than a.

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You Need Tailored ML Models to Effectively Prevent Fraud

The Forter Team , Forter | March 30 2021

Every organization that conducts transactions online battles fraud. However, not every organization faces the same types of fraud nor do they approach fraud prevention in the same way. Some.

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New Data Reveals Loyalty Marketers’ 2021 Priorities [Webinar Recap]

Jim Tierney, Clarus Commerce | March 30 2021

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its.

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2020 & Beyond: Adapt, Automate, and Accelerate!

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | March 29 2021

No man is an islandCommunity & connections are integral to humans and we tend to do badly when isolated from each other.The irony is that it took us a pandemic to realize the need for building.

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6 Ingredients to Create a Fully Baked Identity Strategy

Dana Moroze, Epsilon | March 29 2021

Identity. It’s the holy grail sitting at the core of digital advertising and powering personalization, measurement and efficiency. With third-party cookie deprecation looming and Apple’s.

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Hospitality Loyalty Program Strategies in the Post-COVID World

Dominic Machado, Capillary Technologies , Capillary Technologies | March 26 2021

The White ElephantWe are referring to the (erstwhile) frequent traveler’s elite status in glitzy hotel chains worldwide. If you have been a busy business traveler or a globe trotter, you will.

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Introducing Forter Trusted Authorization

The Forter Team , Forter | March 26 2021

The Pain in Payments TodayIn the payments process today, both merchants and issuing banks need to perform risk evaluations on every transaction to reduce fraud. However, these decisions are made.

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How Public Transit Operators Can Get on Board with Loyalty

Jade McFarland, HTK , HTK Limited | March 25 2021

There’s one mode of transport that’s no stranger to the loyalty program. From frequent flyer miles to members’ only lounges, airline schemes are abundant, driving both profit and.

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Extended Mobile Ecosystems Present Opportunities and Challenges: Sim Management is Central to.

The Evolving Systems Team , Evolving Systems | March 25 2021

With mobile ecosystems rapidly evolving, challenges and opportunities are being presented at equal pace. Mobile Network Operators (MNOs) accumulating a raft of new applications central to delivering.

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