Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

What is Return Fraud?

The Forter Team , Forter | July 01 2021

Fraud is a persistent issue causing great harm to businesses regardless of industry.From basic lost revenue to the damage caused by different aspects such as false declines, it’s in.

CX (Customer Experience)

Right on the Money

Nina Rose, Lacek Group , The Lacek Group | June 30 2021

A successful loyalty program has three equally important parts: a compelling value proposition, operational feasibility, and financial viability. While loyalty clients frequently focus on developing.

Technology

5 Key Takeaways for Customer Loyalty Programs

Meredith Kavanagh, Bizrate , Synapse/Bizrate | June 30 2021

Retailers have spent the last year adjusting their operations to accommodate new consumer shopping behaviors. From investing in buy online, pick up in store (BOPIS) offerings to premium loyalty.

Loyalty / Rewards Programs

The Power Of Feelings: How Emotional Loyalty Can Revolutionize Malaysian Customer Experience

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | June 29 2021

Two customers A and B walk into a grocery store. Customer A visits the store every first week of the month, and shops with an organized list. They stick to previously used brands or opts.

Loyalty / Rewards Programs

Moving Forward: How the Pandemic Impacted David’s Bridal and Helped Launch the Industry’s First.

Jim Tierney, Clarus Commerce | June 29 2021

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic. As the.

Loyalty / Rewards Programs

Data-Driven Tips To Create a Winning BOPIS Program [GUIDE]

Meredith Kavanagh, Bizrate , Synapse/Bizrate | June 28 2021

Shoppers’ priorities and expectations have changed throughout 2020, but one constant has been the desire for a safe and convenient shopping experience. Whether you’ve recently implemented.

CX (Customer Experience)

Spotlight: Branching Logic

Tereza Kirk, Cheetah Digital , Marigold Engage + by Marigold | June 28 2021

If you have been following our blog, you may have heard us speak about “value exchange” which is a big driver of what we do at Cheetah Digital. Cheetah Experiences isn’t.

Technology

Why Voice of Customer Should Be Your Top Priority

Meredith Kavanagh, Bizrate , Synapse/Bizrate | June 25 2021

Thanks to social media and third-party review sites, the customer relationship hasn’t been private for decades. Instead of an unsatisfied consumer quietly choosing to walk away after a negative.

Voice of the Customer

The (re)Birth of the Relationship: Leveraging Loyalty to Engage and Connect

Elisabeth Keller, Brierley , BRIERLEY | June 25 2021

There is a lot of discussion on the “death of the cookie” and what it means for marketers – the questions swirl:How will we connect with our customers if we can’t track them.

The Best Retail Loyalty Programs and What You Can Learn from Them

Jim Tierney, Clarus Commerce | June 24 2021

Ninety percent of retailers say expanding their respective loyalty programs is a priority for 2021.The days of “set it and forget it” loyalty programs are over. Consumers have too.

Loyalty / Rewards Programs

As PDI Fuels Industry Innovation, What’s in It for You?

JEFF HASSMAN, PDI , PDI | June 24 2021

Last month PDI completed its twentieth acquisition, and if that sounds like a lot, it is. It’s great to work for a company that’s growing so quickly, but I’ll bet you’re.

Technology

The Now + Next: Six Key Steps For a Successful Return to the Workplace

Matt Silverman, ICF Next , Phaedon | June 23 2021

As leaders finalize plans for hybrid work environments and/or returning employees to the workplace, what’s key is to not set that date and see it as a finish line for the organization. Instead,.

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