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Supplier-Contributed Blogs

5 Ways to Win Back Your Best Customers

Abhijeet Gunadekar, Cheetah Digital , Marigold Engage + by Marigold | May 05 2021

In today’s highly competitive digital landscape, brands have to balance between retaining customers and acquiring new ones to continue growth in both business and customer base. In fact, what.

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Mobile Payments in the Oil & Gas Industry

The Comarch Team , Comarch | May 05 2021

In this week’s episode of the #loyaltyexpertsvoice video series, Sami Nachawati, Consulting Director at Comarch, presents a few numbers that show the scale of the global mobile payments.

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How are Marketers Actually Solving for Identity in a Cookieless World?

Dana Moroze | May 04 2021

Identity resolution was a major challenge for marketers even before they were confronted with the phase-out of third-party cookies and mobile ad IDs. It’s increasingly important.

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How to Spur Post-Pandemic Tourism Recovery

Helen Cammerzell, ICF Next , Phaedon | May 04 2021

The COVID-19 pandemic has devastated the travel and tourism sector. In 2019, 330 million jobs were supported by travel and tourism. The novel coronavirus has impacted over 120 million of those jobs.

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Can Best Buy’s New Membership Program Drive More Loyalty Post-Pandemic?

Jim Tierney, Clarus Commerce | May 03 2021

Ninety-five percent of retailers with only traditional loyalty programs have discussed launching a premium loyalty program in 2021 and Best Buy’s new Beta membership program is the latest.

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Drive Customer Advocacy with Rewards

Kathleen O'Donnell, Xoxoday , Xoxoday | May 03 2021

It’s a hot buzzword these days - but you might be left wondering what does customer advocacy mean? You’re not alone if you’re feeling a bit confused, as customer advocacy actually.

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Are False Declines Costing My Business Money?

The Forter Team , Forter | April 30 2021

There’s no doubt that fraudulent transactions end up costing businesses money. With fraudsters targeting businesses at alarmingly high rates, it’s become more important than ever to .

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How to Leverage The Service Profit Chain to Connect Employee Engagement, the Customer Experience, +.

Junichi Kato, SMG , SMG | April 30 2021

Why should employee engagement efforts be at the top of your organization’s priority list? Engaged employees are more loyal, helping create highly satisfied and loyal customers. And.

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Loyalty Program Gamechanger

The Comarch Team , Comarch | April 29 2021

In this episode of the #loyaltyexpertsvoice series, Aleksandra Sasińska, Product Manager at Comarch, talks about #gamification, explaining why loyalty programs thrive on game-like mechanics. Watch.

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Mastering The Intimacy of The Inbox Has Paid Off for Marriott

Kara Trivunovic, Epsilon | April 29 2021

When the pandemic hit, Marriott had to rethink how it approached customers. For many, leaving their homes and traveling in general gave consumers pause. Sure, people’s day-to-day changed, but.

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2021 Digital Consumer Trends Index

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | April 28 2021

Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested those skills to the limit. With bricks-and-mortar stores largely closed for.

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Membership Loyalty Programs: 3 Reasons Why They’re the Future

Jim Tierney, Clarus Commerce | April 28 2021

Membership loyalty programs, also known as premium loyalty programs, have been around for quite some time.But they’re growing in popularity. Why is that?In these programs, your.

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