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Supplier-Contributed Blogs

Loyalty Program RFP Template: What to Include When Evaluating Vendors

Isabelle Watson, Talon.One , Talon.One | March 25 2026

Choosing a loyalty platform is one of the highest-stakes technology decisions a marketing or product team will make. Get it right, and you unlock years of customer engagement, incremental revenue.

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How to Build a Recognition Program That Actually Drives Retention

Angela Fink, ITA Group , ITA Group | March 25 2026

Employee recognition goes beyond motivating people. When recognition resonates, it impacts employee retention. According to Gallup, 45% of employees are less likely to leave after two.

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Three Years of Customer Service Excellence - and Still Improving

, Tillo | March 24 2026

At Tillo, we believe great customer service is not something you achieve once. It is something you commit to every day.That is why I am proud to share that Tillo has achieved the Customer.

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Regional Reward Preferences: What's Hot in APAC vs. EMEA vs. the Americas

The CarltonOne Team , CarltonOne Engagement | March 24 2026

One of the most common mistakes we see in global rewards programs? Assuming that what works in one market will work everywhere else. It sounds obvious when you say it out loud.

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Using Travel Rewards to Improve Employee Retention and Engagement

The Switchfly Team , Switchfly | March 23 2026

Traditional employee retention strategies, such as standard bonuses, incremental salary bumps, and generic wellness apps, are failing to arrest this decline. They treat the symptom.

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Transaction and Redemption Data Are Your Loyalty Program's Real Operating System

The CORA Loyalty Team , CORA Loyalty | March 20 2026

Loyalty programs have become a fundamental pillar of modern business strategy. Yet, for many loyalty teams, the daily reality is a deluge of data. Terabytes of customer activity, survey responses.

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Loyalty Program Revamps Without Regret: 5 Mistakes to Avoid Before You Hit Reset

Anjali Pillai, Capillary , Capillary Technologies | March 19 2026

Recently, Dunkin’ Donuts revamped its loyalty program from DD Perks to Dunkin’ Rewards. A smart, researched move. But the customer reaction to this upgrade: Frustration! On paper.

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Marketing Suite Fatigue

Adam Greco, Hightouch , Hightouch | March 18 2026

Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why.  Over the past.

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Travel Rewards as a Year-Long Loyalty Lever for Airlines

The Switchfly Team , Switchfly | March 17 2026

Loyalty has always been central to the airline business. But in today’s travel landscape, airline loyalty programs are no longer just about points, miles, or elite tiers. They have.

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Channel Incentive Best Practices For Each Stage of the Partner Journey

ITA Group Team , ITA Group | March 16 2026

Have you ever launched a channel incentive program with compelling rewards, but it failed to inspire long-term results?   That’s because successful channel incentives require more.

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Dynamic Packaging Strategies for Year-Round Airline Loyalty Engagement

The Switchfly Team , Switchfly | March 13 2026

Airline loyalty programs were designed around flights, but travelers plan trips, not seats. Today’s members expect loyalty programs to support the full travel journey, offering flexibility.

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The State of Customer Loyalty Heading Into 2026

The Baesman Team , Baesman | March 12 2026

As brands prepare for 2026, loyalty is no longer just a program. It is a reflection of overall customer strategy, operational readiness, and how well brands understand and respond to evolving.

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