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Supplier-Contributed Blogs

Retail Loyalty Strategy in 2026: Data-Driven, Not One-Size-Fits-All

The Baesman Team , Baesman | December 15 2025

Loyalty isn’t something you buy, it’s something you build.  In 2026, the retailers winning customer retention aren’t the ones copying competitors’ rewards programs. They.

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What if the Best Marketing Decision Is No Message at All?

Scott Bailey, Hightouch , Hightouch | December 12 2025

What if the most impactful marketing decision you make today is not sending a message to a customer?We’re accustomed to thinking that more is better in marketing. More sends create.

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Composable Loyalty: How Modular Tech Will Reshape the Rewards Stack

Switchfly Team , Switchfly | December 11 2025

Today’s loyalty landscape looks very different than it did just a few years ago. Brands are under immense pressure from rising customer expectations, fragmented digital ecosystems, and the.

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AI Strategies to Cut Costs, Curb Fraud and Improve Customer Experiences

Hashim Toussaint, FIS , FIS Global | December 10 2025

Key takeawaysAdvanced use of AI technology is helping banks reduce costs, mitigate cyberthreats and enhance customer experiences, with 80% of surveyed firms reporting improvements in risk and fraud.

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The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.

Anthony Chiulli, Hightouch , Hightouch | December 09 2025

Black Friday and Cyber Monday (BFCM) used to be a single weekend of frenzied shopping. Today, the peak shopping season often spans a full week—and in many cases, the entire month of November.

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AI in Retail: Navigating a New Era in the Purchase Journey

Lauren Sutherland, Phaedon , Phaedon | December 08 2025

Today’s retail landscape leverages a sophisticated combination of predictive, generative, and agentic AI. Its current applications span the entire customer journey, from AI-generated ad.

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Holiday Loyalty: How Exclusive Rewards Drive Engagement and Sales

The Baesman Team , Baesman | December 05 2025

The holidays are a make-or-break season for brands. With inboxes full, shoppers stretched thin, and competitors everywhere contending for attention, loyalty programs need to step up. When done.

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Building Loyalty in Transactional Channel Industries

The Maritz Team , Maritz | December 04 2025

In price-driven industries like HVAC and construction, channel partners often switch suppliers for better deals. But it's not just a pricing problem—it's a loyalty problem. Learn how to.

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Digital Banking Transformation With AI and Embedded Finance

Elaine Duff, FIS , FIS Global | December 03 2025

The year was 1995. Wells Fargo became the first major bank to give their customers online access, enabling them to create accounts, check their balances and review their bank statements.Fast forward.

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The Journey Mindset: How Travel Inspires Career Growth and Recognition

The Switchfly Team , Switchfly | December 02 2025

There’s something transformative about returning home from a meaningful trip. You leave one version of yourself behind and come back with new perspectives, a sense of renewal, and often, a.

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Building Loyalty that Lasts: Insights for Financial Institutions

CarltonOne Team , CarltonOne Engagement | December 01 2025

Having experience in working with banks and financial services, it's evident that customer loyalty has evolved dramatically. Today, we're seeing clients seek more than just rewards; they.

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How to Create a Meaningful 2025 Year-in-Review Campaign

The Blings Team , Blings | November 26 2025

As the year draws to a close, brands face a unique opportunity to do more than just wrap up the calendar, they can wrap up the relationship. Year-in-review campaigns have become a powerful way to.

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