Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty Programs as a Digital Advertising Hub

Todd Hedberg, The Lacek Group , The Lacek Group | May 13 2021

DEVELOPING STRONG RELATIONSHIPS WITH CUSTOMERS HAS ALWAYS BEEN CRITICAL FOR BRANDS TO BUILD A SUCCESSFUL BUSINESS, AND THIS BECOMES EVEN MORE VITAL IN A PRIVACY-FIRST WORLD.—David Temkin.

Digital / Direct Marketing

3 Ways to Enhance Your Digital Transformation Efforts + Evolve Your Experience Management Program.

Chris Bosco, SMG , SMG | May 13 2021

Long before the onset of COVID-19, organizations were prioritizing digital transformation efforts and opening up more channels + touchpoints for customers and employees to engage with their.

Technology

Staying Healthy, Happy and Connected at Work During the Pandemic

Erica Wilson, Clarus Commerce | May 12 2021

It’s been a little over a year since our team started working remotely.While we’ve always had a work-from-home policy in place, none of us were truly prepared for the shift that came on.

Loyalty / Rewards Programs

Seismic Shifts in the Customer Loyalty Landscape

The Evolving Systems Team , Evolving Systems | May 12 2021

There’s a coherent argument that presently, we are in the middle of a seismic shift in terms of what brands are doing with their customer loyalty and engagement initiatives.This shift has been.

Loyalty / Rewards Programs

CRM = Compelling Rewards Mechanism?

Manoj Agarwal, Xoxoday , Xoxoday | May 11 2021

Given their superpowers of organizing and accelerating business outcomes, implementing a CRM is often its own reward. And while your teams will agree with the spirit of the expression, you can&rsquo.

Loyalty / Rewards Programs

Five Key Elements Of a Successful Customer Engagement Strategy

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | May 11 2021

In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure that the people, process, and strategy elements within are.

Customer Engagement

A Guide to Creating Customer Value & Building Loyalty at Any Budget

Shamba Schmidt, Epsilon | May 10 2021

Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s.

Why Optimizing Your Loyalty Program Is More Important Now Than Ever Before

Danielle Perez, Clarus Commerce | May 10 2021

As we emerge from the pandemic, the once “new normal” is becoming a bit more normal. We’ve adapted to new procedures, social distancing, and changed our shopping behaviors.Amid.

Loyalty / Rewards Programs

2021 Creative Email Trends: Industry Observations

Jim Kelley, Cheetah Digital , Marigold Engage + by Marigold | May 07 2021

With every new year, you can look forward to a list of creative trends that will define it, or try to. Some are spot-on, and some are just ideas that never take off. But in the last.

Digital / Direct Marketing

Seize the Opportunities: Digital Marketing Challenges Have Silver Linings

Montanna Cervenka, The Lacek Group , The Lacek Group | May 07 2021

DIGITAL MARKETING NEEDS TO ACCOMMODATE CONSUMERS’ POST-PANDEMIC OUTLOOK.During the first few months of the COVID-19 pandemic and the stay-at-home orders, The Harris Poll determined that between.

Digital / Direct Marketing

What 18,000 Consumers Revealed About Their Online Shopping + Delivery Expectations (Spoiler: You.

Paul Tiedt, SMG , SMG | May 06 2021

With last year’s accelerated surge in digital and cross-channel shopping—which included 146% growth in all online retail orders in the U.S. and Canada alone—brands were.

CX (Customer Experience)

Forter Partners with Flutterwave to Drive eCommerce Growth Across Africa and Beyond

The Forter Team , Forter | May 06 2021

Recent research from Statista projects that the total eCommerce revenue in Africa will be close to $25 billion in 2021 and with a projected annual growth rate of more than 13% could reach.

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