Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Experience Builder Is Your Answer To Building Powerful, CRM-Driven Websites Without Code

Phil Weinmeister, Salesforce , Salesforce | July 15 2021

As a Salesforce MVP and Vice President of Product at 7Summits, a Salesforce integration partner, I live and breathe Salesforce. I know how to build amazing digital experiences on the Salesforce.

3 Consumer Trends to Track This Summer: How Vaccinations + Relaxed Mask Mandates Will Impact Your.

Paul Tiedt, SMG , SMG | July 14 2021

Consumers are gearing up for a more “normal”-looking summer—one that involves traveling, getting food from restaurants, and shopping in-store. However, while people are feeling more.

Financial Services Start Setting the Pace for Digital Engagement

Anna Rosenman, Salesforce , Salesforce | July 14 2021

Like most industries, banking and insurance were already undergoing a shift to serving customers through digital channels, but in 2020, the shift to all-digital went into overdrive almost overnight.

Customer Engagement

Get to Know the Ins and Outs of Omnichannel Loyalty [Guide]

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | July 13 2021

Shopping for technology is a process. At last check, there were over 8,000 different marketing technologies available to businesses. From data, to content and experience, to commerce.

Loyalty / Rewards Programs

Should You Create Your Own Shopping Holiday for Loyalty Program Members (Like Prime Day)?

Jim Tierney, Clarus Commerce | July 13 2021

Prime Day’s sales have increased significantly each year, including last year’s event held in October due to the pandemic. Typically held in July, this year’s Prime Day is.

Between the Transactions: Adventures in Modern Engagement

David Andreadakis, Kobie , Kobie Marketing | July 12 2021

Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself.

Customer Engagement

The Hidden Potential of Store Associates for Your Brand

The Synapse Team , Synapse/Bizrate | July 12 2021

As retailers reopen during the back half of 2020, they face the unique challenge of ensuring customers feel comfortable with the return to in-person shopping. Businesses across the board have been.

CX (Customer Experience)

Prevent Fraud and Deliver a Seamless Shopping Experience

LAURA JORGENS, Forter , Forter | July 09 2021

If you have a store on the Adobe Commerce platform then you know how difficult it is to balance fraud prevention and a fast and seamless shopping experience. Maybe you’re struggling with a.

Technology

How to Show Legal Tender Legally: Using Images of Money in Advertising

GINA SHIMKO, Prizelogic , Prizelogic | July 09 2021

Did you know there are regulations and restrictions when using images of currency in advertising? The law regulating currency images is called the Counterfeit Detection Act of 1992 and is.

Digital / Direct Marketing

The Impact of Customer Reviews on Purchase Decisions

Meredith Kavanagh, Bizrate , Synapse/Bizrate | July 08 2021

This post was originally published in June 2019 and was updated in April 2021 with additional data points, updated survey results, and new information.These days, you don’t order takeout, book.

Customer Service / Satisfaction

For Effective Launch Communications, Remember Whose Problem You Are Solving

Jeremy Mullman, ICF Next , Phaedon | July 08 2021

A launch needs to tell a story about how it is solving the end user’s problem, even if the problem they are solving is not one that users were previously aware they had. Recently.

Branding / Product Positioning

Managing the Customer Experience Across Digital Channels—How Party City’s Cross-Channel Strategy.

Chris Bosco, SMG , SMG | July 07 2021

Whether it’s visiting your website to research and purchase products or engaging with your mobile app, customers are turning to digital channels more frequently than ever.In their.

CX (Customer Experience)

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