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Supplier-Contributed Blogs

Running Promotions on Social Media, Legally Speaking

AMANDA WARD, Prizelogic , Prizelogic | September 17 2021

Running a sweepstakes or contest on social media is an easy way to connect with your customers in a medium they’re already frequenting. According the Pew Research Center, around seven in ten.

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How to Create an Amazing Customer Referral Program?

Rani Joseph, Xoxoday , Xoxoday | September 16 2021

As marketing and sales professionals, one of your foremost goals would be to increase customers and to ensure that your existing customers stay with you. In fact, a number of businesses combine.

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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Melis Unsal, Salesforce , Salesforce | September 15 2021

Supply-chain challenges, microchip shortages, and the continued threat of COVID-19 have changed the automotive industry over the last 18 months. With millennial and Gen-Z consumers .

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7 Ways to Accelerate Your Approach to the Future of Work

Matt Ede, ICF Next , Phaedon | September 14 2021

I was recently asked an impossible question during a Society for Human Resource Management (SHRM) webcast. “What is the reputational risk of not moving to a hybrid way of working?”It.

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Moving Forward: How Cinemark Continued Building Loyalty Through the Pandemic – featuring Andrew.

Jim Tierney, Clarus Commerce | September 10 2021

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.    .

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Time To Revive a Miracle With Teacher Rewards

Manoj Agarwal, Xoxoday , Xoxoday | September 09 2021

Learning is a rewarding experience. But only when teaching is, too. It’s time to engage, recognize and reward our teacher leaders so that they can transfer the spark forward - to the leaders of.

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Can Foodservice Rise to Its Recent Past Success?

DAFNA GABEL, PDI , PDI | September 08 2021

Foodservice in c-stores is performing a great deal better than in the not-so-distant past. However, the category still has some ground to make up for a full recovery. All the while, according to .

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4 Ways to Streamline Your Enterprise Loyalty Technology Migration

Jim Mattson, ICF Next , Phaedon | September 07 2021

Migrating a complex, enterprise-level loyalty platform can be an overwhelming, lengthy, and costly process, deterring—or at least postponing—many large travel brands from re-platforming.

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Most Consumers Will Pay to Join Premium Loyalty Programs, but What About Your Existing Program?

Jim Tierney, Clarus Commerce | September 03 2021

According to our 2021 Premium Loyalty Data Study, 76% of consumers would pay to join a premium loyalty program.  These programs are becoming more popular with .

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Your Customer Database is an Object in Motion

Kate Atty, Clutch , Clutch | September 02 2021

In the 1970s, Stanford researchers ran a series of psychological studies revealing that human beings are mostly irrational thinkers. From the perspective of confirmation bias (the behavior of.

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Understanding Ecommerce Fraud Protection

The Forter Team , Forter | September 01 2021

E-commerce continues to grow in popularity year after year, reaching new heights during the pandemic situation in 2020.With this increase in popularity comes a harsh reality: More opportunities.

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Being Human in the Time of Automation

Brian Solis, Salesforce , Salesforce | August 31 2021

If you’re like most people, you probably think there’s a good chance that AI or robots will have a significant impact on the global job market. Yet surveys also show that most of us think.

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