Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Preventing Fraud: Why You Need to Prepare for the Holidays Now

The Forter Team , Forter | July 23 2021

In 2020, the COVID-19 pandemic drove millions of consumers online. People needed a convenient and safe way to buy essential products, and shopping online was the way to go. Today, data shows .

Technology

Can 2% Dollar Growth Be Healthy for the Industry?

DAFNA GABEL, PDI , PDI | July 22 2021

Strong basket spend and steady, albeit slow, trip return during 2H 2020 ultimately helped “save” 2020 for C-stores and a wide range of categories. In the past six months we’ve seen.

CX (Customer Experience)

Experts Answer 5 Burning Questions About Empathetic Marketing

Sachin Shenolikar, Salesforce , Salesforce | July 22 2021

Empathetic marketing means truly understanding your audience. It’s marketing that knows exactly who the customer or prospect is, what they’re going through, and what they need. It can.

Digital / Direct Marketing

The Summer of Loyalty

Ben Torgerson, The Lacek Group , The Lacek Group | July 21 2021

Enjoy your vacation all the more when you earn and redeem loyalty points wherever you go.Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards.

Loyalty / Rewards Programs

Why Now is the Time to Rethink Your Brand’s Loyalty Strategy

Connie Sisco and Lauren Sutherland, ICF Next , Phaedon | July 21 2021

In the last year, as brands adapted to better meet their customers’ needs, so too did the consumer mindset evolve. Think of your consumer habits before the pandemic. How many stores did you.

CX (Customer Experience)

10 Brands Whose Brand Loyalty Always Stand Out, No Matter What!

Aditi, Capillary Technologies , Capillary Technologies | July 20 2021

What was that one thing that most brands focused most during last year?Brand Loyalty.Indeed, it has come a long way. In the world of retail, loyalty was often considered as an underdog. The.

Branding / Product Positioning

How to Prevent Return Fraud

The Forter Team , Forter | July 20 2021

Return fraud can be a scary thing for businesses to deal with.How do you know if you’re dealing with it? What are the signs? How many different types of return fraud are out there?We’ve.

Technology

New Prime Day Data Sheds Light on Amazon’s Real Reason for a Shopping Holiday

Paul Wolfer, Clarus Commerce | July 19 2021

Amazon continues to break sales records every year and Prime Day 2021 will likely follow the trend. Since 2015, Prime Day has grown to become one of.

Loyalty / Rewards Programs

Four Times the Fun: 4 Reasons Why Loyalty Programs Should Add Badgification

The Brierley Team , BRIERLEY | July 19 2021

Loyalty programs have typically relied on a core value proposition around earning points – the basic “do-get” concept. Members earn based on their spending and receive some.

Loyalty / Rewards Programs

With Accuracy Continuing to Plague the Delivery Experience, a Small Operational Change Made a Big.

Jacqui Mueller, SMG , SMG | July 16 2021

Convenience was already top of mind for most consumers. But a global pandemic has only heightened the focus on convenient choices—and restaurants are meeting that demand with expanded in-house.

Types of Loyalty Program Benefits – What Should You Offer Your Members and When?

Jim Tierney, Clarus Commerce | July 16 2021

Loyalty programs are important to brands for many reasons.They make your customers feel special and valued, and successful ones improve your bottom line.Rewarding your customers for their loyalty.

Loyalty / Rewards Programs

The 5 Personas That Accelerate Brand Community Building

Katie Fergus, Vesta | July 15 2021

What is your “go to” to incentivize your loyalty program, rewards program, or community members to engage and act? Is it free samples? A branded experience? VIP treatment? A discount.

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