Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

5 Behavioral Science Principles You Can Use Everyday

Chris Dornfeld , Maritz Motivation | October 07 2019

Creating a great culture starts with collecting all the underlying whys.Every HR professional knows the type of culture they’d like for their organization, and how they’d like their.

Automakers Focusing More Attention to “Retention/loyalty”…But Can Dealers Deliver at the Customer.

Roger Conant , Maritz Motivation | August 02 2019

There’s a change going on with automakers! For the first time, automotive OEMs are creating and implementing proprietary customer loyalty programs for their dealer network.Those programs are.

Loyalty / Rewards Programs

How to Use Gift Cards to Give an Experience This Holiday Season

Evan Snively, Martiz Loyalty , Maritz Motivation | November 16 2018

It was my birthday recently (why thank you kindly for the well wishes!) and the night before official festivities were to take place my wife received a text from my sister asking for gift advice.

October 10th To Be Designated As “Reward Points Day”

The Maritz Loyalty Team , Maritz Motivation | October 10 2018

American consumers leave millions of unused points on the table every year, meaning some households are losing out on hundreds of dollars in value. That’s not surprising, as according to a 2017.

Inside the Mind of Decision Paralysis & Why Loyalty Marketers Should Care

Evan Snively , Maritz Motivation | April 25 2018

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most.

A Perfect Storm of Science and Art

Nick Foppe , Maritz Motivation | April 19 2018

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.

Loyalty Program Design: Ignore Customers, Increase Returns

Libby Randolph , Maritz Motivation | April 13 2018

When speaking with brands on loyalty program strategy, it’s clear companies know they should be utilizing their data and personalizing the user experience, but there is often a barrier of.

How to Build Brand Loyalty Today and Tomorrow

Libby Randolph , Maritz Motivation | April 09 2018

Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.On the surface, that can be easy to remember, but you’d be surprised how easy.

Setting SMART Employee Engagement Goals for 2018

Kara Simon , Maritz Motivation | January 23 2018

Each new year brings inspiration and motivation to change. Resolutions for personal and professional goals are many, and the new year can bring opportunities to adjust programs and organizational.