Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Is 2018 Your “Year of The Customer”?

The Cogensia Team , Cogensia Loyalty Solutions | December 27 2017

It is clear that the challenging consumer retail environment is not going to get easier. Restaurants, especially casual and family sectors, will continue to be collateral damage as the consumer.

Improve Profitability Through Customer Lifetime Value

The Cogensia Team , Cogensia Loyalty Solutions | September 14 2017

“Focus on your best customers.” “Go after the big fish.” “Drive greater customer profitability.”You have probably said some version of these statements to your.

Is Your Marketing CRM Ready for Big Data?

The Cogensia Team , Cogensia Loyalty Solutions | February 13 2017

Big Data is transforming operations across the spectrum of industries and functions, including logistics, manufacturing, accounting, and even legal services. One key area often identified is.

Why Marketing Analytics Differs from Other Types of Business Analytics

The Cogensia Team , Cogensia Loyalty Solutions | December 06 2016

7 contrasts IT Executives need to know before making investments Technology has upended industries, capabilities, and functions, and has the ability to automate a great number of tasks. The.

Data Analytics

Analytic Hierarchy of Needs

The Cogensia Team , Cogensia Loyalty Solutions | November 15 2016

About a week ago I was meeting with some of our analytic staff discussing differentiated strategies for distinct markets. It was one of those rare, fun conversations that extends beyond tactical.

Data Analytics

2016 and Beyond – The Latest Data Trends

Cogensia Team , Cogensia Loyalty Solutions | August 27 2016

In the second half of 2016, big data will push further into the enterprise with even more use cases. The increasing volume and detail of information captured by companies, along with the rise of.

Data Analytics

Make your Marketing Stack Predictive

The Cogensia Team , Cogensia Loyalty Solutions | August 04 2016

Data analytics should be an integral part of every company’s customer strategy. This used to be a statement of opinion made by suppliers that specialized in customer database management or.