Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Launch a Loyalty Program in China With Solutions Like a WeChat Mini-App

Zsuzsa Kecsmar, Antavo , Antavo | August 11 2022

The biggest challenge of winning over the Asia-Pacific demographic as a Western brand lies in understanding differences in customer behavior and loyalty. Big brands with decades of history serving.

Loyalty / Rewards Programs

7 Loyalty Program Must-Haves to Engage Gen Z Customers

Barbara Kekes-Szabo, Antavo , Antavo | August 08 2022

There’s a new wave of shoppers on the rise — Gen Z customers. As a savvy marketer, you must learn to understand what makes this younger generation tick, and what loyalty program features.

Customer Engagement

11 Cognitive Biases in Marketing to Boost Customer Retention

Tamas Oszi, Antavo , Antavo | July 29 2022

As the age-old saying goes, everything’s fair in love and war. However, in the 21st century, you can add another item to the list: marketing. Because being able to capture the hearts and minds.

Detecting and Preventing Loyalty Fraud: Technology Explained

Tamas Oszi, Antavo , Antavo | July 27 2022

Did you know that in recent years, loyalty program fraud has risen by 89%? Besides the obvious monetary loss that comes with this, leaving your reward program vulnerable to fraud also.

Go Green, Get Green With a Sustainable, Green Loyalty Program

Timi Garai, Antavo , Antavo | July 21 2022

Sustainability is an enormous social issue and it’s here to stay. Eco-friendliness has become the new normal for young customers, who are increasingly choosing well-made ethical.

CSR (Corporate Social Responsibility)

How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Tamas Oszi, Antavo , Antavo | July 14 2022

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many.

Loyalty / Rewards Programs

Customer Loyalty Programs: A Definitive Guide With 13 Actionable Steps

Tamas Oszi, Antavo , Antavo | July 11 2022

In the world of customer retention, building a loyalty program that stands out is a major endeavor for any company. Loyalty programs can be a game-changing opportunity if created with care and.

Loyalty / Rewards Programs

20 Compelling Value Propositions and Why They Work

Barbara Kekes-Szabo, Antavo , Antavo | July 07 2022

Providing your customers with a reason to buy your products seems quite obvious. The challenge lies in clearly formulating what benefit your product or service provides them and expressing why it.

Technology

Create a Lasting Impression – What is Experiential Marketing?

Zsuzsa Kecsmar, Antavo , Antavo | June 29 2022

If you asked any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my credit card on the counter.

11 Holiday Rewards Program Ideas to Help You Make the Most of the Peak Season

Barbara Kekes-Szabo, Antavo , Antavo | June 22 2022

It might seem early to be thinking about implementing a holiday rewards program already, but whether you manage a brick-and-mortar or an online store, the holiday season is a great opportunity to.

Loyalty / Rewards Programs

The Element of Surprise and Delight in Loyalty Programs

Barbara Kekes-Szabo, Antavo , Antavo | June 17 2022

Making customers feel truly exceptional and appreciated is no longer a simple task. So, adding that little extra special something, like a surprise and delight element, to your loyalty program can.

Loyalty / Rewards Programs

Four Loyalty Segments Every Marketer Can Act On

Phil Hussey, Antavo , Antavo | June 13 2022

While the notion of 1:1 personalization is enchanting, scalable loyalty strategies are built around sizeable loyalty segments that share common needs and hold potential for the organization.

Personalization

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