Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Challenges of Being a Marketing Professional

Sam Schieber, W. Capra Consulting , W. Capra Consulting Group | October 26 2018

Being a marketer often feels like living in a Holiday Inn Express commercial. An employee you’ve never seen before walks up to your desk and offers some advice:“I think you.

Does Your App Accept the New Consumer Currency – Data?

The W. Capra Consulting Team , W. Capra Consulting Group | August 16 2018

Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where.

Should Your Organization Find a Loyalty Partner?

The W. Capra Consulting Group Team , W. Capra Consulting Group | March 26 2018

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for.

The Loyalty Sweet Spot

The W. Capra Consulting Group Team , W. Capra Consulting Group | February 22 2018

What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically.

Approaching Consumer-Facing Programs: Asking the Right Questions to Deliver Maximum Impact

The W. Capra Consulting Group Team , W. Capra Consulting Group | February 05 2018

Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my.