Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Agency of the Future: Lessons from Ocean's 11

Lauren Pietersen | October 03 2017

What happens when Danny Ocean teams up with Rusty, Linus, Frank and six other criminal geniuses to rob a casino (or three)? As each player brings a key skill to the table, the dynamic network of.

The Balance Between Acquisition and Retention

Gina Fleck | September 08 2017

Growing and maintaining a successful loyalty program requires a strategic acquisition and retention framework that brings in quality members and keeps them actively engaged over time. Many loyalty.

Customer Engagement

Tune into Engagement: What if we Designed Loyalty Programs for TV’s Favorite Hotspots?

Michela Baxter | June 29 2017

We’ve all been there: Two seasons into a binge watching session and you wonder, “Is the coffee at Central Perk really that good?” Or, “What would it be like to play, &lsquo.

Your Loyalty Program Metrics are Useless. To Improve Them, Follow These Steps

Gina Fleck | June 22 2017

In our data-driven world, we have metrics for everything. From the number of steps we should take every day to likes on a social post, it seems easier and easier to quantify and measure success. If.

Take a Page from Chase’s Loyalty Playbook

Gina Fleck | May 30 2017

Chase’s Sapphire Reserve card with its too-good-to-be-true sign-up bonus—100,000 points—now has a cult-like following. But beyond the physical rewards, what is making people flock.

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