Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Resurgence of Direct Mail: Boosting Engagement and ROAS

The Baesman Team , Baesman | April 17 2025

In a digital-first world, marketers are constantly battling rising ad costs, declining engagement, and increasing consumer fatigue. While digital advertising has long been the go-to strategy, new.

Customer Engagement

3 Steps For a More Personalized Contact Strategy That Drives Revenue

Cassie Preston, Baesman , Baesman | April 11 2025

With the recent rapid expansion of omni-channel retail tech stacks, many retailers are finding it harder than ever to understand the full picture of their customers’ behavior, making marketing.

Personalization

Nurturing Customer Loyalty: A Guide to Retention Marketing

The Baesman Team , Baesman | April 04 2025

The goal is simple: to nurture customer loyalty beyond the first purchase. This involves creating positive customer experiences and building strong relationships.Why is this important? Because loyal.

Loyalty / Rewards Programs

What is Retention Marketing and How to Start

The Baesman Team , Baesman | March 31 2025

Attracting new customers is essential, but it's only one part of building a successful brand. To create a business that endures, companies need to look beyond one-time buyers and focus on.

Digital / Direct Marketing

How Analytics-Driven Personalization Builds Loyalty in Mobile Apps

The Baesman Team , Baesman | March 24 2025

Mobile apps have become an essential tool for businesses aiming to cultivate loyal customers. Beyond simply providing convenience, they offer a platform for deeper engagement, relationship-building.

The 4 Fundamentals of Building Brand Loyalty: A Strategy for Retention

The Baesman Team , Baesman | March 07 2025

Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term.

Customer Loyalty Trends for 2025: What Growing DTC Brands Need to Know

The Baesman Team , Baesman | January 27 2025

As we step into 2025, customer loyalty continues to evolve in response to shifting consumer behaviors, technological advancements, and increasing competition. For growing direct-to-consumer.

Loyalty / Rewards Programs

Using AI and Predictive Analytics to Elevate Your Holiday Campaigns

The Baesman Team , Baesman | December 10 2024

As the holiday season approaches, the stakes for brands of all sizes are higher than ever. It’s not just about selling—it’s about standing out in a crowded marketplace, creating.

Supercharge Retention Strategies with Rewards and Insightful Customer Analytics

The Baesman Team , Baesman | August 06 2024

Creating an engaging customer experience is no longer a luxury—it’s a necessity. As brands strive to stand out in a crowded market, understanding and implementing effective marketing.

Predicting Buying Behavior: Understanding Customer Data

The Baesman Team , Baesman | July 15 2024

Predicting buying behavior is crucial in helping brands make informed decisions and develop effective marketing strategies. Marketers can gain valuable insights into customer preferences, needs, and.

How to Use Email Marketing to Boost Customer Engagement

The Baesman Team , Baesman | June 24 2024

Email marketing remains important for marketers in today's digital world. It allows them to connect with their audience in a meaningful way. Email marketing continues to offer unparalleled.

Direct Mail Delivered: Marketing Postage Savings in 2024 & Beyond

The Baesman Team , Baesman | May 10 2024

In the world of marketing, postage is often an overlooked aspect of the process. However, the way you handle postage can have a significant impact on the efficiency and success of your.

Technology

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