Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Mobile Conversion Still Impeding Mobile Adoption

The Baesman Team , Baesman | March 28 2017

Despite the meteoric rise of Ecommerce, mobile conversion rates are still a critical issue for retailers.A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile.

Customer Loyalty Is Changing — And You Should Too

The Baesman Team , Baesman | February 28 2017

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work.According to a recent Accenture survey, 78 percent of U.S. consumers are retracting.

Loyalty to Resurrect Declining App Market

The Baesman Team , Baesman | February 23 2017

2017 is shaping up to be a tumultuous year for apps as US downloads dropped 20% YoY according to Nomura.In the same study, they noted that the average American downloads less than 1 app per month.

Adapting to the Changing Customer

The Baesman Team , Baesman | February 16 2017

Our team has been thinking about the changing customer quite a bit lately. As a leader in customer insights and customer loyalty, we quite literally see the customer change before our eyes through.

Social Trends 2017: Social Channels to Become More Visual

The Baesman Team , Baesman | February 07 2017

Social media has always been a visual experience. From the invention of Facebook, one of the main attractions was the socialization of pictures that could be shared and viewed.Fast-forward a decade.

Social Media

Loyalty Retention Missing from Most Programs

The Baesman Team , Baesman | August 09 2016

Loyalty marketers have a delicate balance between acquisition and retention. Both strategies, while often different, predicate a success for mature programs.At Baesman, what we often find during our.

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