Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Q&A: Look-alike Modeling with 2nd Spark

Kate Atty, Clutch , Clutch | May 27 2021

Look-alike models can be used to expand a brand’s target audience. These models analyze a small dataset of consumers and identify desirable characteristics. The model is then used to find more.

CX (Customer Experience)

Can Discounts Change Consumer Behavior?

Kate Atty, Clutch , Clutch | May 25 2021

After analyzing over 400 million checkouts, Bed Bath and Beyond announced last fall that it would be cutting back on its infamous coupon strategy, deeming 40% of them “ineffective.&rdquo.

Customer Engagement

Fixing a Fragmented Customer Experience: Hospitality Edition

Kate Atty, Clutch , Clutch | May 21 2021

An Inhospitable LandscapeWe recently hosted a webinar with NCR, a global leader in banking and commerce solutions, that focused on creating Human Centered Experiences in restaurants and.

Technology

From Like to Love: Creating Emotional Loyalty

Kate Atty, Clutch , Clutch | May 18 2021

The past year has been an emotional rollercoaster—you would be hard-pressed to find someone who hasn’t been on a ride. In times like these, we turn to the things that comfort us. It could.

Loyalty / Rewards Programs

KUIU’s Inner Circle: Learning through Loyalty

Kate Atty , Clutch | July 31 2018

Starting with SitkaIn 2005, Jason Hairston had just sold his business. After just a few short years, the company – named for the Alaskan town of Sitka – caught the attention of W.L. Gore .

For Eyes Selects Clutch to Power Better Customer Interactions and More Frequent Purchases

By The Clutch Team , Clutch | March 23 2018

PHILADELPHIA--(BUSINESS WIRE)--For most optical retailers, customer loyalty, satisfaction and retention are key drivers of performance. For Eyes, a subsidiary of leading global optical retailer.

Enhance Your Mobile Strategy with a Mobile Wallet

Jeremy Levin , Clutch | September 28 2017

As much as I hate to admit it, my phone is an extension of myself. It's on me at all times, and gets juggled around while I do my daily activities - commuting, relaxing, working out and of.

You Have Eight Seconds. Do One of These Four Things.

Katy Atty , Clutch | June 05 2017

Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a more.

Increasing Sales With Personalized Marketing

The Clutch Team , Clutch | October 28 2016

In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously.

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