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Supplier-Contributed Blogs

Maximizing Business Growth: A Deep Dive into Customer Loyalty and Retention Marketing

The Clutch Team , Clutch | August 17 2023

Maximizing Business Growth: A Deep Dive into Customer Loyalty and Retention MarketingIn a fiercely competitive business environment, fostering customer loyalty and executing effective retention.

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Strategic Stored Value

Kate Atty, Clutch , Clutch | June 27 2023

Drive marketing strategy with a better stored value solutionStored value programs – including gift cards, loyalty points, and merchandise credits – are a critical part of a comprehensive.

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4 Loyalty Program Ideas for 2023

Kate Atty, Clutch , Clutch | June 19 2023

What sets the best loyalty and rewards programs apart from the rest? For retailers, it is not enough to simply have a program in place. According to brand loyalty experts, an average consumer belongs.

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Spotlight: Client Loyalty Programs

Brittney Zelniker, Clutch , Clutch | October 13 2022

Want to know what makes a Loyalty Program unique? Our clients have lots of answers to that question. Check out some program highlights below! RetailBurton        Burton.

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Loyalty Fraud: Q&A with Marianne Bunn, Product Owner and Business Analyst at Clutch

The Clutch Team , Clutch | August 10 2022

Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. We asked resident Machine Learning expert at Clutch, Marianne Bunn to explain how ML technology can be.

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Top 10 Strategic Customer Segments

Kate Atty, Clutch , Clutch | January 13 2022

Establishing a set of customer segments is the first step to strategic, impactful marketing. Beyond personalization, segments can be used to manage churn, increase margin, optimize engagement, and.

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Gift Card Integration: Delivering Big Revenues for Retailers

Kate Atty, Clutch , Clutch | December 29 2021

While the majority of retailers recognize the importance of their gift card business – a $160 billion business with double-digit growth since 2015, according to Incisiv – 93.

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Loyalty Fraud: How to Spot it and Stop it

Kate Atty, Clutch , Clutch | November 16 2021

What Is Loyalty Fraud?Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. There are a few different categories of loyalty fraud that might occur at your.

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Your Customer Database is an Object in Motion

Kate Atty, Clutch , Clutch | September 02 2021

In the 1970s, Stanford researchers ran a series of psychological studies revealing that human beings are mostly irrational thinkers. From the perspective of confirmation bias (the behavior of.

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Would you Like a Side of Agency with your Technology?

Kate Atty, Clutch , Clutch | August 20 2021

If you feel like you’re not getting the full value out of your investment in technology, you’re not alone. According to Gartner, the majority of marketers across the US and UK are only.

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How Savvy Brands Increase Overall Spend

Kate Atty, Clutch , Clutch | July 02 2021

When the same old discounts aren’t helping brands sell anymore, a click to claim campaign can help track down the reason why — and give their customers an extra incentive to buy as well.

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4 Holiday Shopping Predictions for 2021 (and Recommendations for Brands)

Kate Atty, Clutch , Clutch | June 03 2021

The holiday shopping season is the most crucial time of the year for retailers. Your brand’s sales in the final quarter of the fiscal year can determine whether you blast through your yearly.

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