Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Why Retail Experience Matters In The Loyalty Industry

Wendy Culpepper, Kobie , Kobie Marketing | February 11 2021

Loyalty has long been an industry that shifts based on business trends, new technologies and market disruptions. But one thing remains the same, consumer loyalty relies on a seamless customer.

Loyalty / Rewards Programs

Retaining Loyal Customers In An All But Normal Year

Ashley Bisesti, Kobie Marketing , Kobie Marketing | February 02 2021

Most retailers have adapted to the most pressing challenges of COVID-19, finding impressive ways to pivot and stay afloat. However, not every business is adapting to the changed state of the market.

Rewarding Interactions Has Definite Rewards

Kobie Marketing , Kobie Marketing | December 18 2020

Many loyalty marketers have made the strategic argument for keeping customers engaged with brands in between purchase transactions and have found ways to recognize those interactions within loyalty.

5 Tactics to Optimize Loyalty Between the Transactions

The Kobie Marketing Team , Kobie Marketing | December 03 2020

Most brands focus their marketing energy at driving transactions. From years of experience, they know how to nudge a customer down the sales funnel with a well-timed discount offer or.

Loyalty / Rewards Programs

Valuation: Being Prepared for the Ultimate CEO Question

David Andreadakis, Kobie , Kobie Marketing | October 26 2020

Loyalty programs attract more executive attention than almost any other marketing initiative. If you have a points program, liability will be an often-revisited conversation. If you include discounts.

Loyalty / Rewards Programs

Digital Transformation and Loyalty

Adeline Heymann, Kobie Marketing , Kobie Marketing | September 18 2020

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to.

Loyalty / Rewards Programs

5 CX Strategies to Combat Covid-19’s Marketing Challenges

Danielle Sly, Kobie , Kobie Marketing | August 20 2020

No one can argue that the words “customer experience” have taken on a new definition among the challenges of COVID-19. We now live in a changed world where digital channels are no.

Ready to Boost Loyalty? Create Habits Your Customers Won’t Break

Kate Hogenson, Kobie , Kobie Marketing | December 16 2019

Grocers are running to catch up to Amazon Go’s “pay and just walk out” store model. Some like Tesco are adding similar over-head camera technology to automate scanning.

Loyalty / Rewards Programs

Modulating Cognitive Dissonance to Enhance Loyalty

Bill Stewart, Kobie Marketing , Kobie Marketing | July 05 2019

You might not know it but you have probably already experienced cognitive dissonance multiple times today. Buying coffee. Watching an ad on TV or online. Passing a billboard on the way to work.

Loyalty / Rewards Programs

Emotional Loyalty Scoring: Research to Know What Drives YOUR Customers

Danielle Sly, Marketing & Content Manager, Kobie Marketing , Kobie Marketing | March 01 2019

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet.

Loyalty / Rewards Programs

Get Points, For Thinking Beyond Points

David Andreadakis , Kobie Marketing | February 06 2019

Marketers constantly waffle about whether loyalty programs are effective at retaining shoppers and improving the customer experience. Notable loyalty programs like Target’s boom and.

Loyalty / Rewards Programs

The Next Big Trend: Living in Parallel Universes

Kate Hogenson, Kobie Marketing , Kobie Marketing | November 13 2018

Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with, “Where’s the open bar?” It’s in.

Displaying results 61-72 (of 87)

|< < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 > >|