Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

What Your Brand Needs to Know About Gen Alpha and the Future of Loyal Consumers

The Kobie Marketing Team , Kobie Marketing | August 09 2024

Generation Alpha, or Gen Alpha, is the first generation to be born entirely in the 21st century digital age, from 2010 to 2024. They are sometimes referred to as “iPad kids” because .

Loyalty / Rewards Programs

How to Build Lasting Loyalty from Negative Customer Experiences

The Kobie Marketing Team , Kobie Marketing | August 02 2024

Technology is deeply integrated into our daily lives. From the nudge of an iPhone alarm to the digital marketplace where we order our morning coffee, we rely on seamless digital experiences.

The Gift of Loyalty: How to Unwrap Customer Insights with Zero-Party Data

The Kobie Team , Kobie Marketing | July 24 2024

Laura Miller, Kobie’s GM & SVP, Services, proves how gift giving is an ideal proxy for how to collect and use ZPDLoyalty programs thrive on understanding your customers' desires. But.

Technology

The Emotion Behind the Olympics: Why We Can’t Look Away (and what your brand can learn from it)

The Kobie Marketing Team , Kobie Marketing | July 12 2024

Every few years, the world unites in a global spectacle unlike any other. The Olympics transcends borders, languages, and even sports themselves, captivating billions of people for weeks on.

What Apple’s expanded Reward Redemption options mean for Loyalty

The Kobie Marketing Team , Kobie Marketing | June 21 2024

With the release of iOS 18, Apple Pay users will be able to view and redeem rewards from eligible credit or debit cards when checking out online and in-app checkouts. Initially.

Loyalty / Rewards Programs

Boost Member Engagement and Revenue with Strategic Loyalty Partnerships

The Kobie Marketing Team , Kobie Marketing | June 12 2024

Is Your Loyalty Program Missing Out? Partnerships Are the Key to SuccessIn today’s competitive market, loyalty programs are essential, but many fail to engage customers or deliver real value.

Privacy Series Part 1: Navigating Customer Data Privacy in Loyalty Marketing

The Kobie Marketing Team , Kobie Marketing | February 01 2024

Navigating Customer Data Privacy in Loyalty MarketingIn the digital era, managing data with integrity is key to nurturing customer trust and enhancing brand reputation. For those in loyalty marketing.

Holiday Shopping 2023: Leveraging Loyalty Marketing for Success

The Kobie Marketing Team , Kobie Marketing | January 03 2024

The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create.

Loyalty / Rewards Programs

The Flywheel of Gamification, and why Kobie’s 3-Tiered Framework is the Momentum You Need

The Kobie Marketing Team , Kobie Marketing | December 06 2023

Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion. Imagine a big wheel that starts off slowly, but with every push, it gains momentum.

Gamification

How to Measure Against Your Competition

The Kobie Marketing Team , Kobie Marketing | November 22 2023

It is important to understand consumers and how to assess one’s position relative to competitors, both direct and aspirational. Everyone is facing challenges, and to gain insights brands need.

Technology

GAME ON: Leveraging Game Mechanics to Enhance Engagement and Harness Zero-Party Data

The Kobie Marketing Team , Kobie Marketing | November 10 2023

Customer engagement is at the heart of successful loyalty programs. In today’s competitive landscape, brands are constantly seeking innovative ways to engage and captivate their customers to.

Customer Engagement

Data Privacy Regulations – Is Your Brand Safe?

The Kobie Marketing Team , Kobie Marketing | October 16 2023

Kobie recently weighed in with Loyalty 360 on the topic of data privacy regulations.As governments enact new data privacy laws and set forth regulations to protect consumers, some brands.

Technology

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