Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Best Practices for Integrating Loyalty Programs

The Comarch Team , Comarch | April 17 2020

Sometimes a single B2B/ B2C brand can have multiple, disconnected loyalty reward programs to drive different business objectives. The most recent example of such situation which had everyone talking.

Loyalty / Rewards Programs

Ensuring Customer-Centricity in Unprecedented Times

The Comarch Team , Comarch | April 08 2020

Our new normal is something nobody expected in their wildest dreams. As the world is continuously preparing to combat COVID-19, customers are facing a huge slew of challenges including longer.

Using Artificial Intelligence to Build Customer Loyalty

Łukasz Słoniewski, Consulting Director, Comarch , Comarch | March 19 2020

Today’s customers expect supreme services and an easy way to achieve their goals. When I go shopping, for example, I expect the store to have all the goods I need, I don't want to wait in.

In a Convenience-Centric World, Experiential Marketing is the Key to Thriving

The Comarch Team , Comarch | February 26 2020

The 2010s saw significant changes to the retail landscape; some were expected, but many shakeups were seemingly out of the blue. It’s hard to predict what the 2020s have in store for us, but.

Wait…They’re All Running Their Marketing On Clouds As Well?!

The Comarch Team , Comarch | December 23 2019

When in cloud Cloud computing has been around for so long that, for some, it has become somewhat of a cliché. It is predicted that the term will soon end up on.

Loyalty / Rewards Programs

Perfect Rewarding: How Technology Can Help

The Comarch Team , Comarch | December 18 2019

The main purpose of every loyalty program is very simple from the customer perspective – they sign up because they want to be recognized and rewarded. As long as.

Customer Service / Satisfaction

How Machine Learning Supports Social Media Mining

The Comarch Team , Comarch | July 05 2018

Information is key, especially in business. Without appropriate knowledge, marketing teams would have difficulties to address the actual needs and requirements of any given target group. This is.

Social Media

Who Gets to Go to the Marketing Heaven? 3 Deadly Sins of the Contemporary Loyalty Programs

The Comarch Team , Comarch | October 11 2016

Nowadays, in the extremely competitive market, omnipresent technology and marketing overload- the importance of building solid relationships with customers is crucial and should be one of the key.

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