Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Creating a Brand Community

The Comarch Team , Comarch | April 09 2021

In this episode of the #loyaltyexpertsvoice series, we’ve got Christopher Sandstrom, Director of Marketing at Comarch North America, talking about building a strong #community of brand.

Machine Learning in Loyalty Fraud Detection

The Comarch Team , Comarch | March 24 2021

In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means.

Technology

“Coffee with Comarch Loyalty” - New Vodcast Featuring Executives Speaking Candidly About Customer.

The Comarch Team , Comarch | March 16 2021

Comarch’s new vodcast series: "Coffee with Comarch Loyalty" will feature brand and retail loyalty experts from both household-name brands and up-and-coming companies. Take a.

Loyalty / Rewards Programs

The power of customer data [VIDEO]

The Comarch Team , Comarch | March 08 2021

This #loyaltyexpertsvoice episode features Bartosz Demczuk, Comarch's Consulting Director for the Middle East & Asia markets, explaining why collecting #customerdata is so important these.

Loyalty / Rewards Programs

Personalized Consumer Journey [VIDEO]

The Comarch Team , Comarch | March 02 2021

In this week’s episode of #loyaltyexpertsvoice, Katarzyna Włodarczyk, Business Development Manager at Comarch Spain, explains how you can build personalized customer journeys. Not only does she.

Proven Loyalty Effect [VIDEO]

The Comarch Team , Comarch | February 25 2021

In this week’s episode of #loyaltyexpertsvoice, @Jakub Dembiński, Head of Business Development at Comarch, talks about “the loyalty effect,” specifically how today’s.

How to set up an effective reward strategy [VIDEO]

The Comarch Team , Comarch | February 05 2021

In this #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Strategy & Loyalty Consultant at Comarch, takes the virtual stage to discuss the most common mistake #loyaltyprogram owners make.

Importance of the instant gratification [VIDEO]

The Comarch Team , Comarch | January 15 2021

Here to open this year’s #loyaltyexperts series is Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. In the episode, not only does Bindu talk about the importance of instant.

Loyalty Marketing Strategies to Win More Customers in 2021: Continuing the Conversation

Lukasz Sloniewski & Marcin Sobek, Comarch , Comarch | October 28 2020

Our latest webinar, Loyalty Marketing Strategies to Win More Customers in 2021, was held October 7, 2020. We didn’t have time to answer all of the questions from our audience, so we.

Loyalty / Rewards Programs

CLM Mobile App has been enhanced by the Mobile Payments functionality

The Comarch Team , Comarch | October 21 2020

Mobile Payments functionality allows users to store there their favorite form of payment and use it during the in-store journey or when they would like to pay for fuel directly at the pump. .

The New Normal: Continuing the Conversation

Sidney Dunn, Bindu Gupta | Comarch , Comarch | July 20 2020

Our latest webinar, The New Normal: Reinventing Grocery Retail Loyalty Programs, was held May 27, 2020. We received such a large number of questions from the audience that we didn’t.

Loyalty / Rewards Programs

Comparing Loyalty Management Technologies: Licensed and Cloud-based Systems

The Comarch Team , Comarch | April 29 2020

The Cloud is a major driving force of the current digital revolution. There is no question about that. Providing instant access and high availability of systems and services, it has become a refined.

Technology

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