Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Untapped Potential of B2B Manufacturing Loyalty Programs

The Comarch Team , Comarch | October 04 2022

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those.

10 B2B Loyalty Statistics You Should Care About

The Comarch Team , Comarch | July 06 2022

While B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of .

B2B / Channel

The Untapped Potential of B2B Manufacturing Loyalty Programs

The Comarch Team , Comarch | April 29 2022

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those.

Loyalty / Rewards Programs

The Ultimate Guide to Customer Loyalty

The Comarch Team , Comarch | April 21 2022

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as.

Loyalty / Rewards Programs

Why Customer Loyalty Platforms Are More Like Typewriters

The Comarch Team , Comarch | February 16 2022

Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life story within that space. Don.

Loyalty / Rewards Programs

Why Is Loyalty Fraud on the Rise?

The Comarch Team , Comarch | December 02 2021

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of .

Loyalty / Rewards Programs

Coffee With Comarch Loyalty | Episode 4: Paula Thomas

The Comarch Team , Comarch | November 12 2021

This episode features loyalty strategy celebrity Paula Thomas, host of the “Let’s Talk Loyalty” podcast and strategic consulting expert. Watch now to discover the importance of paid.

Technology

Loyalty Program Enhancements in Action

The Comarch Team , Comarch | October 14 2021

As in-store experiences become few and far between, consumers must be empowered with all the information they need at their fingertips. One of the most powerful ways retailers can provide customers.

Technology

Coffee With Comarch Loyalty | Episode 3: ExxonMobil

The Comarch Team , Comarch | June 23 2021

This episode of Coffee with Comarch Loyalty features Devin Miller, who has been creating amazing digital experiences at ExxonMobil for the past 15 years. Watch the episode now to discover how the.

Coffee with Comarch Loyalty | Episode 2: Enterprise Holdings

The Comarch Team , Comarch | May 26 2021

This episode of Coffee with Comarch Loyalty features Patsy Rey, who has spent nearly 30 years fostering customer loyalty at Enterprise Holdings. From the resurgence of the road trip to.

Loyalty / Rewards Programs

Mobile Payments in the Oil & Gas Industry

The Comarch Team , Comarch | May 05 2021

In this week’s episode of the #loyaltyexpertsvoice video series, Sami Nachawati, Consulting Director at Comarch, presents a few numbers that show the scale of the global mobile payments.

Loyalty Program Gamechanger

The Comarch Team , Comarch | April 29 2021

In this episode of the #loyaltyexpertsvoice series, Aleksandra Sasińska, Product Manager at Comarch, talks about #gamification, explaining why loyalty programs thrive on game-like mechanics. Watch.

Loyalty / Rewards Programs

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