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Supplier-Contributed Blogs

The Future of Loyalty: Metaverse, AI, and Post-Pandemic Challenges

The Comarch Team , Comarch | June 28 2023

The last few years have revolutionized our perception of customer relations. With the lingering effects of the Covid-19 pandemic and the looming threat of recession, we are now re.

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AI in Marketing: What, How, and Why You Should Use it

The Comarch Team , Comarch | June 20 2023

Artificial Intelligence is revolutionizing the way we live: from unlocking your phone, and banking, to our daily commute. No wonder it has also started influencing our.

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Omnichannel Loyalty Is On The Rise – Here’s How To Master It

The Comarch Team , Comarch | June 14 2023

In this article, we walk through the topic of omnichannel loyalty and why it has become a new standard worldwide. Find out how you can use data to understand consumer.

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How to Enhance the Fuel Retail Experience with Loyalty Programs

The Comarch Team , Comarch | June 08 2023

Whether knowingly or not, brands often fail to differentiate between frequent buyer programs and loyalty programs. Modern consumers are certainly familiar with frequent buyer programs, in.

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Navigating Technology in Retail: A Roadmap for Success

The Comarch Team , Comarch | June 02 2023

Have you noticed how retail stores are embracing digital technology to create immersive brand experiences? In the current retail landscape, stores are looking to shed their traditional.

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Why Customer Loyalty Platforms Are More Like Typewriters

The Comarch Team , Comarch | April 24 2023

Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life.

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How to Implement Loyalty Effectively in Ecommerce

The Comarch Team , Comarch | April 05 2023

We are all familiar with loyalty programs, but what we might not realize is that certain types of businesses are best suited to take advantage of different loyalty program.

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Use Gamification Progress Bars to Drive Customer Engagement

The Comarch Team , Comarch | March 16 2023

Games mean fun, and who doesn’t like having fun? The allure of rewards, the urge to compete, and the fear of missing out are factors that make gamification a popular choice.

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It's NOT Your Clients Choice to Watch Your Ads – But It's Their Choice to Join Your Loyalty Program

The Comarch Team , Comarch | March 08 2023

Why It All Ads UpLet's make something clear right out of the gate – today's consumers hate ads. They hate it when pop-ups literally pop up uninvited.

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A Simple Guide to Loyalty Programs in Retail

The Comarch Team , Comarch | January 18 2023

It is not uncommon for those who are new to the world of loyalty marketing to think that all loyalty programs work the same way or have equal benefits. Some may even be .

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How to Cross-Sell and Increase Revenue by Using Top-Notch Sales Techniques?

The Comarch Team , Comarch | January 09 2023

"Would you like fries with that”? McDonald’s already knows the answer. And what seems like a simple, innocent and effortless question allows the fast food giant to sell.

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Improve Loyalty Marketing Campaigns with Send Time Optimization

The Comarch Team , Comarch | January 04 2023

Whoever says they have the magic recipe for the perfect cadence & timing to deliver marketing communications must know something the rest of the world doesn’t. Unfortunately.

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