In the last post in this series we discussed what word of mouth marketing is and why marketers are incorporating it as a part of their overall strategy. We learned that word-of-mouth marketing as a tactic has been practiced for over 40 years, and that it’s still just as effective today. This post will explore what WOM is, why word of mouth works as a business driver, and share some ways you can take advantage of buzz around your brand.
Why does word of mouth work?
Word....