Apr 25 2013 | Loyalty Today
Millennials – or, the cohort that came of age during the 2000s – have been a tough group for credit unions to connect with. Recently, Central 1 – the central financial facility and trade association for credit unions in British Columbia and Ontario, Canada – decided to...Read More
Apr 22 2013 | Loyalty Today
Today’s post is all about what makes a brand “talkable” and how those characteristics can help to encourage social referrals and help you to monetize your social media marketing efforts. A brand’s “talkability” is a hot topic in 2013, and understanding how to...Read More
Apr 09 2013 | Loyalty Today
If you ask any marketer what they’re most concerned about when it comes to their campaigns, they’ll tell you the answer is conversions. At the end of the day, if your landing pages or campaigns or ads aren’t compelling enough to impel your target audience to convert, then you...Read More
Mar 25 2013 | Loyalty Today
In the first two posts of this series, we discussed what word of mouth is and why it’s so important for your business. With social media being such a hot topic for marketers, we thought that for today’s post we’d focus on how social media has changed word of mouth and how you...Read More
Mar 25 2013 | Loyalty Today
In the last post in this series we discussed what word of mouth marketing is and why marketers are incorporating it as a part of their overall strategy. We learned that word-of-mouth marketing as a tactic has been practiced for over 40 years, and that it’s still just as effective today...Read More
Mar 20 2013 | Loyalty Today
As a referral marketing company, we’re very familiar with the term “word of mouth.” We use it to describe our business and expertise every day. Outside of our bubble, though, there’s a world of people who, while they may have heard the phrase, still don’t quite see...Read More
Feb 20 2013 | Loyalty Today
Last week RewardStream hosted its most recent educational webinar on digital marketing for retail. Our guest speaker was Sucharita Mulpuru, Forrester Research Inc. VP and Principal Analyst, and she spoke on the top digital marketing trends for the retail industry with a focus on social tactics...Read More
Feb 08 2013 | Loyalty Today
When it comes to branding, it’s as much a science as it is an art. Determining your brand identity, and the way you want it presented is a crucial aspect of any marketing strategy. Many marketing teams understand how important their brand is, so at RewardStream, it’s a constant...Read More
Dec 14 2012 | Loyalty Today
Our last few blog posts have focused on two of our employees thoughts on the recent Art of Marketing conference held in Vancouver in November. We’ve posted their opinions and takeaways from the sessions in a series of posts that help highlight what we thought were the most important ideas...Read More
Dec 05 2012 | Loyalty Today
Several of RewardStream’s employees were lucky enough to get tickets to the Art of Marketing in Vancouver last week. The speakers who are all well-known marketing innovators, came from a variety of backgrounds, but all shared one thing in common: a passion for game...Read More
Oct 03 2012 | Loyalty Today
In yesterday's post, "What Makes a Good Referral Marketing Program Part 1" we introduced the reasons why we feel that referral marketing programs are business asset, and we starting sharing with you our thoughts on the characteristics of a good referral marketing program. Today's...Read More
Oct 02 2012 | Loyalty Today
Recently, in May 2012, we commissioned a report from word-of-mouth marketing experts, The Keller Fay Group, to help us determine the power of consumer-to-consumer (C2C) referrals and how they drive business. Having worked in the loyalty and referral marketing space for quite a while, we weren...Read More
Sep 20 2012 | Loyalty Today
According to a recent Nielsen Report, “Global Trust in Advertising and Brand Messages” there’s exciting growth in consumer attitudes toward word-of-mouth recommendations. The study, published in April 2012, found that fully 92% of consumers around the world now say they trust...Read More
Apr 25 2013
Millennials – or, the cohort that came of age during the 2000s – have been a tough group for credit unions to connect with. Recently, Central 1 – the central financial facility and trade association for credit unions in British Columbia and Ontario, Canada – decided to...Read More
Apr 22 2013
Today’s post is all about what makes a brand “talkable” and how those characteristics can help to encourage social referrals and help you to monetize your social media marketing efforts. A brand’s “talkability” is a hot topic in 2013, and understanding how to...Read More
Apr 09 2013
If you ask any marketer what they’re most concerned about when it comes to their campaigns, they’ll tell you the answer is conversions. At the end of the day, if your landing pages or campaigns or ads aren’t compelling enough to impel your target audience to convert, then you...Read More
Mar 25 2013
In the first two posts of this series, we discussed what word of mouth is and why it’s so important for your business. With social media being such a hot topic for marketers, we thought that for today’s post we’d focus on how social media has changed word of mouth and how you...Read More
Mar 25 2013
In the last post in this series we discussed what word of mouth marketing is and why marketers are incorporating it as a part of their overall strategy. We learned that word-of-mouth marketing as a tactic has been practiced for over 40 years, and that it’s still just as effective today...Read More
Mar 20 2013
As a referral marketing company, we’re very familiar with the term “word of mouth.” We use it to describe our business and expertise every day. Outside of our bubble, though, there’s a world of people who, while they may have heard the phrase, still don’t quite see...Read More
Feb 20 2013
Last week RewardStream hosted its most recent educational webinar on digital marketing for retail. Our guest speaker was Sucharita Mulpuru, Forrester Research Inc. VP and Principal Analyst, and she spoke on the top digital marketing trends for the retail industry with a focus on social tactics...Read More
Feb 08 2013
When it comes to branding, it’s as much a science as it is an art. Determining your brand identity, and the way you want it presented is a crucial aspect of any marketing strategy. Many marketing teams understand how important their brand is, so at RewardStream, it’s a constant...Read More
Dec 14 2012
Our last few blog posts have focused on two of our employees thoughts on the recent Art of Marketing conference held in Vancouver in November. We’ve posted their opinions and takeaways from the sessions in a series of posts that help highlight what we thought were the most important ideas...Read More
Dec 05 2012
Several of RewardStream’s employees were lucky enough to get tickets to the Art of Marketing in Vancouver last week. The speakers who are all well-known marketing innovators, came from a variety of backgrounds, but all shared one thing in common: a passion for game...Read More
Oct 03 2012
In yesterday's post, "What Makes a Good Referral Marketing Program Part 1" we introduced the reasons why we feel that referral marketing programs are business asset, and we starting sharing with you our thoughts on the characteristics of a good referral marketing program. Today's...Read More
Oct 02 2012
Recently, in May 2012, we commissioned a report from word-of-mouth marketing experts, The Keller Fay Group, to help us determine the power of consumer-to-consumer (C2C) referrals and how they drive business. Having worked in the loyalty and referral marketing space for quite a while, we weren...Read More
Sep 20 2012
According to a recent Nielsen Report, “Global Trust in Advertising and Brand Messages” there’s exciting growth in consumer attitudes toward word-of-mouth recommendations. The study, published in April 2012, found that fully 92% of consumers around the world now say they trust...Read More