In the first two posts of this series, we discussed what word of mouth is and why it’s so important for your business. With social media being such a hot topic for marketers, we thought that for today’s post we’d focus on how social media has changed word of mouth and how you can harness those changes to drive buzz around your brand.
Social media is the darling of the marketing world, and has been so for quite some time. But, why is it so influential? Well, at the most....