Most of today’s passive, transaction-based loyalty programs are failing miserably. Why? They have forgotten that they are in a relationship with the customer. Simply put, there’s no love.
Enrollment in loyalty programs is increasing, but engagement is decreasing. The challenge of everyone we talk to is how do we keep members engaged in our programs? Loyalty marketers are searching for solutions.
We took a look at loyalty from the inside out and with the help of The....