There are few things more disheartening for a customer than feeling that their feedback is falling on deaf ears.
Recognizing this, many companies make a point of following up on customer feedback when something goes wrong. Some simply apologize or try to placate the customer with discounts and refunds. Some try to actually fix the problem at hand. Either way, the logic goes that by showing customers you’re listening to their feedback, they’ll be more likely to forgive you for....