Have you ever faced the Marketing Bridge of Death?
You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. You stay up all night preparing for your “big reveal” – the final presentation to the executive team.
And when you get there you face a “bridge-keeper” who asks you five (no three) very important questions:
What is your name?....