Aug 08 2014 | Loyalty Today
Content marketing is hot!And so content marketers and contentstrategists are one of the hottest job titles in marketing.And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing...Read More
Aug 06 2014 | Loyalty Today
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape.Brands are struggling to connect with their audience using traditional marketing techniques.As consumers, we are bombarded with thousands of promotional messages each day. And...Read More
Aug 04 2014 | Loyalty Today
Late last year I shared the 25 best presentations of the year on slideshare.And the article continues to be one of my most popular articles of all time!And while I still believe Slideshare is one of the greatest opportunities, it looks like it might not be a huge secret any...Read More
Jul 30 2014 | Loyalty Today
In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing.And like a foolish child struggling to understand the world of grown-ups, most marketers have failed to stop and ask...Read More
Jul 28 2014 | Loyalty Today
What does Kevin Spacey know about content marketing?It turns out, quite a bit!You may know him from amazing roles in films such as Se7en, The Usual Suspects,American Beauty, and of course most recently in the binge-inducing Netflix seriesThe House of Cards.But the Oscar-winning actor...Read More
Jul 25 2014 | Loyalty Today
The explosion of channels we all use to gather, consume and share information is having adramatic impact on the methods of modern marketers.We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques.Evolving consumer...Read More
Jul 21 2014 | Loyalty Today
I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing? I know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want!One thing that I find really rewarding is...Read More
Jul 15 2014 | Loyalty Today
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically.One of the biggest content marketing and content strategy questions I...Read More
Jul 05 2014 | Loyalty Today
It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century.Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact...Read More
Jul 01 2014 | Loyalty Today
Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days!As NewsCred’s newly appointed Head of Strategy, I was honored to speak on the company...Read More
Jun 12 2014 | Loyalty Today
Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague.He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering...Read More
May 30 2014 | Loyalty Today
I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker.From all that experience I have found there is one mistake so many conferences make that...Read More
May 21 2014 | Loyalty Today
A recent report by The Economist Intelligence Unit called “Visions in Marketing” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companiesThe report states that “The role of...Read More
May 16 2014 | Loyalty Today
Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub.In this interview I talk about:Content and data are the future of digitalmarketingStorytelling and the battle for customer attentionHow Content marketers must be...Read More
May 14 2014 | Loyalty Today
“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg.She is referring to a presentation simply called Culture that was published in 2011 by Netflix CEO Reed Hastings.What does this have to do with marketing...Read More
May 13 2014 | Loyalty Today
How do you gain authority on a topic without having an unlimited amount of time, money and people?It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago.  ...Read More
Mar 26 2014 | Loyalty Today
According to Gallup’s “State of The Global Workplace” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by...Read More
Mar 21 2014 | Loyalty Today
The world is now swimming in content and information. While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling. We are struggling in a growing battle for...Read More
Mar 13 2014 | Loyalty Today
OK, so check this out: If you go to the various sports properties around the web, you may be targeted with an SAP banner. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.”You are taken to the homepage of our...Read More
Mar 06 2014 | Loyalty Today
A few years ago, Marc Andreessen famously quipped that “software is eating the world.” He believed that technology would drive massive disruption across the business landscape. And that this would reach everyone on the planet and touch the lives of us all. Not just with gadgets or in...Read More
Mar 05 2014 | Loyalty Today
I have to admit that I really geek out when I see a great piece of content.Just look at this photo on the left from Flickr. Amazing! Right?I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a...Read More
Feb 25 2014 | Loyalty Today
In the struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges.How do great leaders stay current with the latest trends and polish their skills to meet these new...Read More
Feb 12 2014 | Loyalty Today
One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year.Nestled at number 22 was a presentation on “growth hacking.” I wasn’t really sure what a “growth hacker” was or what impact it has on marketing...Read More
Feb 06 2014 | Loyalty Today
According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution. Corporate website visits for most large brands are declining. Your best content is lost among too much product promotion. And more...Read More
Feb 05 2014 | Loyalty Today
As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges.How do great leaders stay current with the latest trends and polish their skills to meet these new...Read More
Feb 03 2014 | Loyalty Today
If you’re like most people, you watch the Superbowl for the ads.And like most people, you are probably praying the groundhog doesn’t see his shadow this Sunday. Thus heralding a short end to the brutal winter most of us have been enduring.This Sunday, two great American traditions...Read More
Jan 29 2014 | Loyalty Today
One of the biggest trends in marketing may not even be happening in the marketing department at all.As millennials enter the workforce, they are placing tough expectations on employers.They are looking for the latest and greatest technology.They are looking for brands that will develop their...Read More
Jan 23 2014 | Loyalty Today
The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to develop...Read More
Jan 17 2014 | Loyalty Today
We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp.Here is the one of the most popular future of customer experience interviews from my colleague, ...Read More
Jan 15 2014 | Loyalty Today
We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp.Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside...Read More
Jan 13 2014 | Loyalty Today
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.We spend a lot of time talking about how technology-driven innovation is defining the future of business.But how does that manifest itself...Read More
Jan 09 2014 | Loyalty Today
A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer.She covers Forrester’s latest marketing report Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social...Read More
Jan 02 2014 | Loyalty Today
Last year in my 2013 marketing predictions post, I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion.I also talked about the connection...Read More
Dec 30 2013 | Loyalty Today
Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post.I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago.I think this reflects what you all thought was the most informative, interesting or maybe even a...Read More
Dec 27 2013 | Loyalty Today
The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperativefor brands who want to reach their buyers in an information-saturated world.We are no longer asking whether content marketing is the future. We are now...Read More
Dec 18 2013 | Loyalty Today
Well hopefully by now you have figured out which marketing conferences you will be attending in 2014.Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. The topic is How To Create Content That Converts.But I’m gonna share the...Read More
Dec 13 2013 | Loyalty Today
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.Our next future of customer experience interview is from Rachel Spasser, the Chief Marketing Officer for Ariba, an SAP Company.How...Read More
Dec 11 2013 | Loyalty Today
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.Our next future of customer experience interview is with Jen Cohen Crompton, (@JenCoCrompton) one of our best contributors here on...Read More
Dec 09 2013 | Loyalty Today
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.Our next future of customer experience interview is with Tim Minahan, (@tminahan) the Chief Marketing Officer for SAP Cloud.We live in...Read More
Dec 05 2013 | Loyalty Today
It’s just business, right?Nope! Business is personal. And new research shows that brands that connect with buyers on a personal, emotional and human level are twice as effective as brands that try to promote themselves.We all have to thank the Corporate Executive Board (CEB) for bringing us...Read More
Dec 04 2013 | Loyalty Today
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.Our next future of customer experience interview is from Steve Olenski, one of our best contributors and one of the most influential...Read More
Nov 25 2013 | Loyalty Today
I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the research to prove it.We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in...Read More
Oct 27 2013 | Loyalty Today
I’ve written before about the future of marketing and the evolving social business. And there is plenty of evidence that the world has changed dramatically due to the rise of the digital, social and mobile web.Individuals are empowered like never before and we expect – no, we...Read More
Oct 09 2013 | Loyalty Today
The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune...Read More
Oct 03 2013 | Loyalty Today
Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in...Read More
Sep 28 2013 | Loyalty Today
According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever.A mere 32% have at least one account on a social network.Out of the Fortune 500, only 28 are on Twitter, 38 are on Facebook and 5 are on Google+. LinkedIn has a much better representation...Read More
Sep 06 2013 | Loyalty Today
Most people think marketing is the same thing as advertising. To me, marketing has always been about helping the buyer on their journey. And the future of marketing will demand it.Because social media networks and mobile internet access are making content the hot new...Read More
Aug 08 2013 | Loyalty Today
The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations.Two years ago, I predicted that changes brought on by digital, social and...Read More
Jul 24 2013 | Loyalty Today
Have you ever faced the Marketing Bridge of Death?
You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. You stay up all night preparing for your “big reveal” ...Read More
Jun 13 2013 | Loyalty Today
Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology.
The opportunity lies in defining how Big Data can help...Read More
Jun 13 2013 | Loyalty Today
Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology.
The opportunity lies in defining how Big Data can help...Read More
May 23 2013 | Loyalty Today
In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?”
There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. In this article I’ll...Read More
May 23 2013 | Loyalty Today
In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?”
There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. In this article I’ll...Read More
May 08 2013 | Loyalty Today
Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers?
Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social...Read More
Aug 08 2014
Content marketing is hot!And so content marketers and contentstrategists are one of the hottest job titles in marketing.And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing...Read More
Aug 06 2014
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape.Brands are struggling to connect with their audience using traditional marketing techniques.As consumers, we are bombarded with thousands of promotional messages each day. And...Read More
Aug 04 2014
Late last year I shared the 25 best presentations of the year on slideshare.And the article continues to be one of my most popular articles of all time!And while I still believe Slideshare is one of the greatest opportunities, it looks like it might not be a huge secret any...Read More
Jul 30 2014
In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing.And like a foolish child struggling to understand the world of grown-ups, most marketers have failed to stop and ask...Read More
Jul 28 2014
What does Kevin Spacey know about content marketing?It turns out, quite a bit!You may know him from amazing roles in films such as Se7en, The Usual Suspects,American Beauty, and of course most recently in the binge-inducing Netflix seriesThe House of Cards.But the Oscar-winning actor...Read More
Jul 25 2014
The explosion of channels we all use to gather, consume and share information is having adramatic impact on the methods of modern marketers.We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques.Evolving consumer...Read More
Jul 21 2014
I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing? I know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want!One thing that I find really rewarding is...Read More
Jul 15 2014
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically.One of the biggest content marketing and content strategy questions I...Read More
Jul 05 2014
It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century.Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact...Read More
Jul 01 2014
Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days!As NewsCred’s newly appointed Head of Strategy, I was honored to speak on the company...Read More
Jun 12 2014
Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague.He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering...Read More
May 30 2014
I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker.From all that experience I have found there is one mistake so many conferences make that...Read More
May 21 2014
A recent report by The Economist Intelligence Unit called “Visions in Marketing” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companiesThe report states that “The role of...Read More
May 16 2014
Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub.In this interview I talk about:Content and data are the future of digitalmarketingStorytelling and the battle for customer attentionHow Content marketers must be...Read More
May 14 2014
“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg.She is referring to a presentation simply called Culture that was published in 2011 by Netflix CEO Reed Hastings.What does this have to do with marketing...Read More
May 13 2014
How do you gain authority on a topic without having an unlimited amount of time, money and people?It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago.  ...Read More
Mar 26 2014
According to Gallup’s “State of The Global Workplace” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by...Read More
Mar 21 2014
The world is now swimming in content and information. While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling. We are struggling in a growing battle for...Read More
Mar 13 2014
OK, so check this out: If you go to the various sports properties around the web, you may be targeted with an SAP banner. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.”You are taken to the homepage of our...Read More
Mar 06 2014
A few years ago, Marc Andreessen famously quipped that “software is eating the world.” He believed that technology would drive massive disruption across the business landscape. And that this would reach everyone on the planet and touch the lives of us all. Not just with gadgets or in...Read More
Mar 05 2014
I have to admit that I really geek out when I see a great piece of content.Just look at this photo on the left from Flickr. Amazing! Right?I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a...Read More
Feb 25 2014
In the struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges.How do great leaders stay current with the latest trends and polish their skills to meet these new...Read More
Feb 12 2014
One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year.Nestled at number 22 was a presentation on “growth hacking.” I wasn’t really sure what a “growth hacker” was or what impact it has on marketing...Read More
Feb 06 2014
According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution. Corporate website visits for most large brands are declining. Your best content is lost among too much product promotion. And more...Read More
Feb 05 2014
As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges.How do great leaders stay current with the latest trends and polish their skills to meet these new...Read More
Feb 03 2014
If you’re like most people, you watch the Superbowl for the ads.And like most people, you are probably praying the groundhog doesn’t see his shadow this Sunday. Thus heralding a short end to the brutal winter most of us have been enduring.This Sunday, two great American traditions...Read More
Jan 29 2014
One of the biggest trends in marketing may not even be happening in the marketing department at all.As millennials enter the workforce, they are placing tough expectations on employers.They are looking for the latest and greatest technology.They are looking for brands that will develop their...Read More
Jan 23 2014
The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to develop...Read More
Jan 17 2014
We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp.Here is the one of the most popular future of customer experience interviews from my colleague, ...Read More
Jan 15 2014
We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp.Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside...Read More
Jan 13 2014
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.We spend a lot of time talking about how technology-driven innovation is defining the future of business.But how does that manifest itself...Read More
Jan 09 2014
A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer.She covers Forrester’s latest marketing report Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social...Read More
Jan 02 2014
Last year in my 2013 marketing predictions post, I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion.I also talked about the connection...Read More
Dec 30 2013
Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post.I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago.I think this reflects what you all thought was the most informative, interesting or maybe even a...Read More
Dec 27 2013
The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperativefor brands who want to reach their buyers in an information-saturated world.We are no longer asking whether content marketing is the future. We are now...Read More
Dec 18 2013
Well hopefully by now you have figured out which marketing conferences you will be attending in 2014.Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. The topic is How To Create Content That Converts.But I’m gonna share the...Read More
Dec 13 2013
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.Our next future of customer experience interview is from Rachel Spasser, the Chief Marketing Officer for Ariba, an SAP Company.How...Read More
Dec 11 2013
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.Our next future of customer experience interview is with Jen Cohen Crompton, (@JenCoCrompton) one of our best contributors here on...Read More
Dec 09 2013
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.Our next future of customer experience interview is with Tim Minahan, (@tminahan) the Chief Marketing Officer for SAP Cloud.We live in...Read More
Dec 05 2013
It’s just business, right?Nope! Business is personal. And new research shows that brands that connect with buyers on a personal, emotional and human level are twice as effective as brands that try to promote themselves.We all have to thank the Corporate Executive Board (CEB) for bringing us...Read More
Dec 04 2013
We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience.Our next future of customer experience interview is from Steve Olenski, one of our best contributors and one of the most influential...Read More
Nov 25 2013
I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the research to prove it.We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in...Read More
Oct 27 2013
I’ve written before about the future of marketing and the evolving social business. And there is plenty of evidence that the world has changed dramatically due to the rise of the digital, social and mobile web.Individuals are empowered like never before and we expect – no, we...Read More
Oct 09 2013
The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune...Read More
Oct 03 2013
Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in...Read More
Sep 28 2013
According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever.A mere 32% have at least one account on a social network.Out of the Fortune 500, only 28 are on Twitter, 38 are on Facebook and 5 are on Google+. LinkedIn has a much better representation...Read More
Sep 06 2013
Most people think marketing is the same thing as advertising. To me, marketing has always been about helping the buyer on their journey. And the future of marketing will demand it.Because social media networks and mobile internet access are making content the hot new...Read More
Aug 08 2013
The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations.Two years ago, I predicted that changes brought on by digital, social and...Read More
Jul 24 2013
Have you ever faced the Marketing Bridge of Death?
You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. You stay up all night preparing for your “big reveal” ...Read More
Jun 13 2013
Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology.
The opportunity lies in defining how Big Data can help...Read More
Jun 13 2013
Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology.
The opportunity lies in defining how Big Data can help...Read More
May 23 2013
In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?”
There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. In this article I’ll...Read More
May 23 2013
In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?”
There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. In this article I’ll...Read More
May 08 2013
Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers?
Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social...Read More