Here to send you off for the weekend is our news roundup, recapping this week's highlights with a focus on personalization – how it differs from customization and why it's for the long haul – how the financial industry can leverage big data, and why media brands are evaluating their agency relationships.
Do You Know What Personalization Really Means?
from MarketingProfs on 7/30
We are given a lesson on the concepts of personalization....