Here to send you off for the weekend is our weekly news roundup, recapping last week's highlights including: the psychological science behind storytelling, turning data into actionable personalized communications, plus thought leadership gems on the CMO-CIO relationship and cultural advertising clashes across the pond.
Science of storytelling: why and how to use it in your storytelling
from The Guardian on 8/28
Do you remember your riveting childhood bedtime stories? Researchers have....