Last week Twitter announced a new Direct Message Card for advertisers. The card allows brands to create ads with up to four different prompts that can be used to kick-start conversations on a specific topic, with the goal of helping brands start a private chat with customers. Having developed chatbots since 2011, we are excited to see Twitter’s continued investment in making chatbots more accessible to marketers and customers alike.
If you aren’t already familiar with the new Twitter....