You see it, you like it, you buy it. Well, actually, if you’re like most of us, you see it, you like it, read reviews — and then take a look at the price tag. Is it too expensive? Do I need it? What value will I derive from it? Whether deliberating a personal or business purchase, when we’re answering questions like these we’re essentially building the business case for what we want to buy. Perhaps another question to ask ourselves is this: what is the cost of doing....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing