How do you gain authority on a topic without having an unlimited amount of time, money and people?
It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago. This helps you to define your unique voice and to begin to build an audience who is interested in what you have to say.
But at some point you realize that you can’t do it on your own. You want....