With the news earlier this year that Expedia purchased Orbitz coupled with Priceline’s plans to acquire Rocketmiles, online travel agencies (OTAs) are shrinking and changing overnight. Because we work with many clients in hospitality and travel industries, we have to keep a close eye.
These abrupt market changes and acquisitions cause confusion, not only for customers, but also for the marketers that are tasked with brand re-positioning, new customer acquisition programs or expanding....