Taco Bell has launched a mobile ordering app to make fast food, even faster. Anticipating the launch, Taco Bell went dark across all social media channels to create hype for the new ordering service. The tactic was intended to entice the brand’s online following over to the new platform.
The app was developed by digital marketing agency, Digitas, and it works on both Android and iOS phones. Taco Bell fanatics can link a credit, debit or gift card enabling payments to be made....