The next time you purchase a car, will you stick with the same brand? The manufacturer of your car hopes you do, but there are many competitors in the market and factors to consider.
A few years after the economic crisis that stung the auto industry, sales of new cars are consistently on the rise again. But that doesn’t mean it is easier for all brands to retain customers. Changing preferences due to stage of life and financial situation, along with confidence that most any brand is....