My Starbucks Rewards is hailed by marketers as one of the most successful loyalty programs in the market.
A few statistics from the company’s 2013 Annual Report tells the story:
Nearly 7 million people in the US are active in My Starbucks Rewards
One in every three U.S. transactions is paid for with a Starbucks Card
The Starbucks mobile payment app is used, on average, to make more than 4 million mobile transactions per week in the U.S.
Over $4 billion was loaded onto....