Qantas Loyalty, the customer loyalty arm of the giant Australian airline, has launched a data analytics firm known as Red Planet. The new company is positioning the massive data stores accumulated by Qantas through its own Frequent Flyer Program (FFP) to benefit the digital marketing efforts of third party companies.
With about 10.1 million members in its Qantas FFP, the company hopes to create a new revenue stream by leveraging the valuable consumer data it has collected over the....