Your company’s investment in a CRM — like Salesforce — wasn’t minor, and it wasn’t without good reason. Whether on the sales or service side (or both), you invested in the platform to better understand and manage the relationships with your customers. You use it as a way to boost sales, reduce churn, and realize more of your customers’ lifetime value.
But is your CRM giving you the full picture of your customers?
The heart of a CRM is allowing an....