While most employees appreciate public acclaim and the occasional monetary award, the highest achievers want something more. They want bigger problems. They want an opportunity to tackle mean, hairy challenges and make a significant contribution to the company.
In THE SUPPORT ECONOMY, authors [Shoshana] Zuboff and [James] Maxmin observe that companies haven’t kept pace with the culture at large, because people no longer want jobs—they want support to fulfill their dreams. IBM....