Like millions of American consumers, I prepare for the holiday season with two important lists - my wish list and the list of loved ones I plan to shop for. And every year, my wish list gets shorter and my shop list seems to get longer. But for marketers, there is a third list to consider. Where will we go to buy all this stuff? New data suggests that the all-important third list is pretty well decided by the time holiday shopping season arrives.
A whopping 60 percent of American shoppers....