With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014—up from 21% last year—it’s now imperative that your loyalty program be mobile too.
What, exactly, does mobile loyalty look like? When clients ask me that, I usually say the answer depends on what you sell, who your customers are, and what kind of relationship you’re looking to build. But so many loyalty marketers are now extending loyalty programs to mobile environments in....