Mar 22 2015 | Loyalty Today
While there are now more than 3.3 billion loyalty program memberships in the U.S., only half of enrolled consumers are active. Why is that?Since the purpose of a loyalty program is to influence consumer behavior, companies need to plan and execute their programs very strategically and...Read More
Mar 08 2015 | Loyalty Today
Originally posted on IBM’s Smarter Commerce blog:Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with...Read More
Feb 03 2015 | Loyalty Today
Many CMOs face the problem of trying to entice customers by providing discounts, and want to use a large enough funding rate to make a significant impact on their customers’ spending, but they also do not want to lose their margins.Offering discounts is an important aspect of marketing and...Read More
Jan 15 2015 | Loyalty Today
Once you implement a loyalty program, you are not yet finished with your loyalty strategy. In fact, there is a good chance that a loyalty program is set to be ineffective if it does not have an ongoing and robust communication element in place. Successful loyalty programs initiate a...Read More
Nov 20 2014 | Loyalty Today
High cost customer acquisition with no tradeoff of lifetime value defines today’s ecommerce landscape. As most retailers struggle with customer retention, marketing teams deploy loyalty solutions to gain a competitive edge by connecting with shoppers and incentivizing repurchase. With...Read More
Nov 12 2014 | Loyalty Today
How do you know when it’s time to start thinking about loyalty? Investing in loyalty is a big decision but has great rewards if deployed correctly and efficiently. Loyalty is a solution for companies who want to drive incremental lift and better understand their customers.  ...Read More
Aug 18 2014 | Loyalty Today
You might think that, as CEO of a company that powers loyalty programs for over 50 retailers, I would be upset about Facebook’s recent announcement that the company will prohibit rewarding “likes” with incentives, monetary or otherwise.In fact, I’m a big fan of...Read More
Jun 11 2014 | Loyalty Today
With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014—up from 21% last year—it’s now imperative that your loyalty program be mobile too.What, exactly, does mobile loyalty look like? When clients ask me that, I usually say the answer...Read More
Jun 06 2014 | Loyalty Today
In this video, Arif Damji, director of strategy and development at 500friends, talks about how companies like 1800Flowers.com benefit from the 500friends integration with IBM e-commerce and marketing solutions. Read More
Mar 22 2015
While there are now more than 3.3 billion loyalty program memberships in the U.S., only half of enrolled consumers are active. Why is that?Since the purpose of a loyalty program is to influence consumer behavior, companies need to plan and execute their programs very strategically and...Read More
Mar 08 2015
Originally posted on IBM’s Smarter Commerce blog:Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with...Read More
Feb 03 2015
Many CMOs face the problem of trying to entice customers by providing discounts, and want to use a large enough funding rate to make a significant impact on their customers’ spending, but they also do not want to lose their margins.Offering discounts is an important aspect of marketing and...Read More
Jan 15 2015
Once you implement a loyalty program, you are not yet finished with your loyalty strategy. In fact, there is a good chance that a loyalty program is set to be ineffective if it does not have an ongoing and robust communication element in place. Successful loyalty programs initiate a...Read More
Nov 20 2014
High cost customer acquisition with no tradeoff of lifetime value defines today’s ecommerce landscape. As most retailers struggle with customer retention, marketing teams deploy loyalty solutions to gain a competitive edge by connecting with shoppers and incentivizing repurchase. With...Read More
Nov 12 2014
How do you know when it’s time to start thinking about loyalty? Investing in loyalty is a big decision but has great rewards if deployed correctly and efficiently. Loyalty is a solution for companies who want to drive incremental lift and better understand their customers.  ...Read More
Aug 18 2014
You might think that, as CEO of a company that powers loyalty programs for over 50 retailers, I would be upset about Facebook’s recent announcement that the company will prohibit rewarding “likes” with incentives, monetary or otherwise.In fact, I’m a big fan of...Read More
Jun 11 2014
With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014—up from 21% last year—it’s now imperative that your loyalty program be mobile too.What, exactly, does mobile loyalty look like? When clients ask me that, I usually say the answer...Read More
Jun 06 2014
In this video, Arif Damji, director of strategy and development at 500friends, talks about how companies like 1800Flowers.com benefit from the 500friends integration with IBM e-commerce and marketing solutions. Read More