[I]t's worth noting that "engaging" is different than constantly trying to push your message. Rather than simply advocating its promotions, Best Western's entire social media strategy is focused on sharing in the love of travel, Michael [Morton, vice president, Member Services] explained. The company uses social media to talk about trips, destinations, family travel, business travel and its platforms are open to anyone who wants to participate in that conversation, he said.
"It's....