A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer.
She covers Forrester’s latest marketing report Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media.
According to Rebecca, Forrester predicts thatBig Data will have a significant impact on marketing in 2014.
She cites this quote from Melissa Parrish, research director and principal....