If you are like most companies, you know you need to get started with Big Data – and sooner than later. Companies today are more customer-focused, are trying to outpace the competition, and are seeking new ways to grow revenue. These objectives are all fueling the need for Big Data insights.
In a February 2015 study conducted by Vanson Bourne for CA Technologies, improving the customer experience (60%) and the need to get new customers (54%) were the leading factors driving the need....