Few exercises in frustration and futility are as iconic as the attempt to hammer a square peg into a round hole – except, perhaps trying to use the wrong perks to influence spend behaviors of loyalty program members. Selecting the right perks for your program can help you successfully drive behaviors, rather than uselessly spend money on something that will never work.
How can you choose the right rewards? The Forrester Research report “Perk Up Your Customer Loyalty Program....